July 2-5 Box Office Predictions

The sequel heavy summer movie season thus far will become even more so over this holiday weekend with the release of The Boss Baby: Family Business and The Forever Purge. Will either manage to topple the record setting F9 from its #1 perch? You can peruse my detailed prediction posts on both follow-ups right here:

The Boss Baby: Family Business Box Office Prediction

The Forever Purge Box Office Prediction

The short answer is probably not. F9 (as discussed below) expectedly generated the biggest opening weekend since 2019’s Star Wars: The Rise of Skywalker. Previous Fast franchise entries have dropped in the 60% range in their sophomore outings. I would anticipate the same here (especially since F9‘s B+ Cinemascore grade indicates audiences didn’t like quite it as much as previous pics). The four-day holiday could soften its drop a little, but I doubt by much.

I look for Boss Baby to debut in the low 20s over the long frame and that should easily mean the runner-up spot. The Forever Purge is a little tricky. This franchise has shown a commendable durability and the fifth flick could surprise. Yet my mid teens projection gives it a third place showing.

Holdovers A Quiet Place Part II and Peter Rabbit 2: The Runaway should fill out the remainder of the top five for an all sequel chart over this Independence Day. And with that, my estimates for Friday-Monday:

1. F9

Predicted Gross: $30.1 million

2. The Boss Baby: Family Business

Predicted Gross: $21.7 million

3. The Forever Purge

Predicted Gross: $16.1 million

4. A Quiet Place Part II

Predicted Gross: $5.5 million

5. Peter Rabbit 2: The Runaway

Predicted Gross: $4.6 million

Box Office Results (June 25-27)

F9 garnered the sixth highest debut of the nine Fast flicks with $70 million, racing slightly beyond my $64.8 million estimate. That might have been a bit of a disappointment under normal circumstances, but it is music to the ears of theater owners. As mentioned, the action fest rose to starting heights that haven’t been seen since the Christmas season of 2019.

A Quiet Place Part II stayed put in second with $6.1 million (I said $6.2 million) as its impressive tally reached $136 million. It easily stands as the biggest grosser thus far during the pandemic, though F9 and the forthcoming Black Widow could certainly challenge that.

Hitman’s Bodyguard’s Wife dropped to third in its sophomore frame with $4.8 million, a bit below my $5.6 million projection for a ten-dally total of $25 million.

Peter Rabbit 2: The Runaway was fourth with $4.7 million compared to my $4.1 million prediction. The kiddie sequel has taken in $28 million over three weeks.

Cruella rounded out the top five with $3.8 million (I went with $3.3 million) as the Disney live-action tale is up to $71 million.

And that does it for now, folks! Until next time…

The Forever Purge Box Office Prediction

Opening on July 2nd, The Forever Purge is billed as the final picture in the horror franchise that began in 2013 and has now spawned four sequels. It is a direct sequel to 2016’s The Purge: Election Year and follows the 2018 prequel The First Purge. Everardo Gout directs and James DeMonaco (who made the first three entries) serves as co-producer and screenwriter. The cast includes Ana de la Reguera, Tenoch Huerta, Josh Lucas, Cassidy Freeman, Leven Rambin, Alejandro Edda, and Will Patton.

Forever sports the highest production budget of the quintet at approximately $25 million (the rest were all in single or lower double digits). The series has been a hugely profitable and consistent venture for Universal with all four pics grossing between $64-$79 million domestically. The high mark came with Election Year while the lowest was actually the original.

We are still at a point pandemic wise where releases are not generating what they normally might under traditional summertime circumstances. The lowest three-day start for a Purge is from 2018 with The First Purge. The Friday to Sunday total was $17.3 million. However, the five-day holiday tally was just over $31 million.

While expectations should be tempered, this franchise has shown an ability to attract an audience. A start in the high teens range is feasible. There would be champagne bottles popping if it somehow manages to top $20 million. Yet I’ll project that this final (?) Purge ends up with the lowest premiere of the bloody bunch.

The Forever Purge opening weekend prediction: $16.1 million (Friday to Monday estimate)

For my The Boss Baby: Family Business prediction, click here:

The Boss Baby: Family Business Box Office Prediction

The Boss Baby: Family Business Box Office Prediction

The Boss Baby: Family Business looks to pacify little ones and their parents over the Independence Day weekend. The DreamWorks animated sequel follows up on the March 2017 pic which greatly over performed with its target audience. Alec Baldwin is back voicing the title character alongside James Marsden, Amy Sedaris, Ariana Greenblatt, Eva Longoria, Jimmy Kimmel, Lisa Kudrow, and Jeff Goldblum. Tom McGrath resumes directorial duties.

In the spring of 2017, The Boss Baby was projected to earn around $30 million for its start. However, it blew past those estimates with $50.2 million in its opening frame and eventually took in $175 million domestically. Several factors are likely to complicate that kind of debut for part II.

For one, some of the little viewers who flocked to see it are four years older now. COVID-19 is still somewhat limiting potential. This was originally slated for March before its pandemic related delay. Family Business is also hitting streamer Peacock on the same day and some may simply choose to hold their Baby viewing from the comfort of home. That said, Peacock is not anywhere in the spectator realm of the big boys like Netflix, Amazon, or HBO Max as of yet.

Estimates have this reaching approximately $20 million over the holiday. I’ll give it a slight Baby bump considering its predecessor easily managed to top forecasts.

The Boss Baby: Family Business opening weekend prediction: $21.7 million (Friday to Monday estimate)

For my The Forever Purge prediction, click here:

The Forever Purge Box Office Prediction

June 25-27 Box Office Predictions

The domestic box office should experience its largest debut in the COVID era with F9 as the only newcomer joining the fray this weekend. The ninth pic in the Fast and Furious franchise is poised to score the largest premiere since Star Wars: The Rise of Skywalker all the way back in December 2019. You can peruse my detailed prediction post on it here:

F9 Box Office Prediction

The question is: how big will it be? My mid 60s estimate puts it slightly above what spinoff Hobbs & Shaw accomplished two years ago and not in the high 90s stratosphere of immediate predecessor The Fate of the Furious from 2017.

As for the holdovers that will populate the remainder of the top five, it could be a close race for #2. If current champ Hitman’s Wife’s Bodyguard loses around half of its opening audience and A Quiet Place Part II only falls about a third, the latter could remain in the runner-up slot. Look for family features Peter Rabbit 2: The Runaway and Cruella to populate the remainder of the quintet.

And with that, my take on the weekend ahead:

1. F9

Predicted Gross: $64.8 million

2. A Quiet Place Part II

Predicted Gross: $6.2 million

3. Hitman’s Wife’s Bodyguard

Predicted Gross: $5.6 million

4. Peter Rabbit 2: The Runaway

Predicted Gross: $4.1 million

5. Cruella

Predicted Gross: $3.3 million

Box Office Results (June 18-20)

As anticipated, the trio of Ryan Reynolds/Samuel L. Jackson/Salma Hayek in Hitman’s Wife’s Bodyguard managed to top the charts and pretty much open in line with expectations. The poorly reviewed action sequel took in $11.3 million during the Friday to Sunday frame compared to my $12.6 million estimate. Its $16.7 million five-day take (it started out on Wednesday) is just under my $17.7 million projection.

A Quiet Place Part II dropped to second with $9 million, outpacing my $7.9 million prediction as the horror sequel now stands at $124 million.

Third place belonged to Peter Rabbit 2: The Runaway with $6 million (I said $6.6 million). The ten-day tally is $20 million.

The sequels keep on coming with The Conjuring: The Devil Made Me Do It in fourth at $5 million, falling under my guesstimate of $6.1 million. Total is $53 million.

Cruella rounded out the top five with $4.8 million and I incorrectly had it on the outside looking in. The Disney live-action remake is up to $64 million.

Finally, In the Heights suffered a hefty decline in its sophomore outing. Despite critical acclaim, the musical plummeted 63% for sixth place and $4.2 million. I was far more generous at $7.7 million. The lackluster tally is just $19 million.

And that does it for now, folks! Until next time…

F9 Box Office Prediction

F9 is widely expected to drive traffic into theaters in a way we have not witnessed since late 2019 – before anyone knew what COVID-19 was. The ninth official entry in The Fast and the Furious franchise appears poised to have the largest domestic opening since Star Wars: The Rise of Skywalker a year and a half ago. It opens June 25th after a series of pandemic related delays. Justin Lin returns in the director’s chair for his fifth Fast flick and first since Fast & Furious 6. Long time and newer series regulars returning include Vin Diesel, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Jordana Brewster, Nathalie Emmanuel, Helen Mirren (reprising her role from spinoff Hobbs & Shaw), Kurt Russell, and Charlize Theron. Newcomers to the mix are John Cena, Michael Rooker, and Cardi B.

Sporting a budget of at least $200 million, F9 has already made a fortune overseas at $270 million and counting. In 2015, Furious 7 nabbed the largest opening of all the pics (by far) at $147 million ($353 million overall). Tragically, part of that can be attributed to audience curiosity as it dealt with the final appearance of Paul Walker following his passing. 2017’s follow-up The Fate of the Furious debuted to $98 million and an eventual $225 million domestic haul (good for third overall in the ennead). Hobbs & Shaw, meanwhile, made $60 million for its start in 2019 with a $173 million final tally.

With capacity issues mostly having fallen by the wayside, F9 will be a test as to just how high first weekends can go in this market. A Quiet Place Part II set the initial benchmark at $57 million over the four-day Memorial Weekend frame. This is anticipated to zoom beyond that. Furious 7 set a mark that any sequel is unlikely to come close to. A debut in the neighborhood of Fast Five ($86 million) is certainly achievable. Yet I still think some multiplex resistance could stall that possibility. I’ll project $60-$70 million is the more likely range. My estimate puts this a few million under the $70 million made by Fast & Furious in 2009.

F9 opening weekend prediction: $64.8 million

June 18-20 Box Office Predictions

F9 is likely to give us the biggest box office premiere since late 2019 and Star Wars: The Rise of Skywalker… but that’s not coming until late next week. For this weekend, we could see another frame like this latest one where no picture reaches the teens. We have one newcomer and that’s action comedy sequel Hitman’s Wife’s Bodyguard with Ryan Reynolds, Samuel L. Jackson, and Salma Hayek reprising their roles from the 2017 original. You can peruse my detailed prediction post on it here:

Hitman’s Wife’s Bodyguard Box Office Prediction

Bodyguard opens on Wednesday and I’m projecting its five-day count gets it high teens. That likely means low double digits for the traditional Friday to Sunday frame. That should be enough for it to open at #1 due to the disappointing returns for In the Heights this past weekend (more on that below).

We could see a showdown for the runner-up slot between A Quiet Place Part II and Heights. Both should experience declines in 30s range (there’s certainly the chance that the latter doesn’t fall that far due to solid word-of-mouth). Peter Rabbit 2: The Runaway may stay in fourth position after its lackluster start and that would put The Conjuring: The Devil Made Me Do It in fifth.

So as we await the return of Vin Diesel and his space bound vehicles, here’s how I have the top five shaking out:

1. The Hitman’s Wife’s Bodyguard

Predicted Gross: $12.6 million (Friday to Sunday); $17.7 million (Wednesday to Sunday)

2. A Quiet Place Part II

Predicted Gross: $7.9 million

3. In the Heights

Predicted Gross: $7.7 million

4. Peter Rabbit 2: The Runaway

Predicted Gross: $6.6 million

5. The Conjuring: The Devil Made Me Do It

Predicted Gross: $6.1 million

Box Office Results (June 11-13)

In a surprise development, A Quiet Place Part II returned to the top spot in its third frame with $12 million (ahead of my $9.4 million forecast). I had it pegged for third and the soft debuts of the newbies prevented that. The critically acclaimed horror sequel made some history along the way by becoming the first feature in the COVID era to reach $100 million. Its current total is $109 million.

Back to those disappointing newcomers as In the Heights came in on the very lowest end of expectations with $11.5 million… or not even half of my $26.8 million projection. Despite mostly glowing reviews and awards buzz, Heights simply didn’t come close to maximizing its potential. There’s plenty of theories as to why (including the fact that its streaming on HBO Max and the challenge of audiences going to theaters for non-sequels), but it’s tricky for Warner Bros to spin this. As mentioned, its best hope is for sturdy legs in the weekends ahead.

The Conjuring: The Devil Made Me Do It dropped from 1st to 3rd with $10.3 million compared to my $8.7 million prediction. The 57% drop isn’t too shabby for its genre and it’s taken in $44 million during the first ten days of release.

Family audiences didn’t hop to the multiplexes for Peter Rabbit 2: The Runaway. It placed fourth with $10.1 million. I was far generous at $15.9 million. Considering the 2018 original took in $25 million out of the gate, this is another hard one for its studio to explain away.

Lastly, Cruella rounded out the top five with $6.7 million (I said $6.3 million) for an overall tally of $55 million.

And that does it for now folks! Until next time…

The Blockbuster Is Back: A Not So Quiet Return

When my intense interest in all things movies (including box office returns) began at a young age, the concept of the blockbuster was a fairly rare thing. Many classified it as a feature earning over $100 million domestically. When I became a teenager in 1992, there were only seven pictures that reached the milestone in that calendar year. When I turned 16 in 1995, there were six. The list expanded to 11 in my 18th year.

$100 million being a significant benchmark isn’t what it used to be. In fact, if a MCU extravaganza only grossed that number, it would be considered a massive flop. The number of films blasting past nine digits in recent times speaks for itself. In 2015, there were 29. 2016 brought 30. There were 33 in 2017 and 34 in 2018. The 2019 number was 31.

And then… COVID-19 happened and that previous consistency fell by the wayside. Theaters were shuttered or open in limited capacity for the bulk of 2020. That meant the number of domestic releases last year that topped $100 million were… 2. Both premiered before the coronavirus changed our world as we know it: Bad Boys for Life and Sonic the Hedgehog. 

Studios occasionally put out big movies that otherwise would have surely reached the mark like Warner Bros with Tenet and Wonder Woman 1984. However, the challenges affiliated with the virus prevented that.

Over the last several weeks, we see the country opening back up in lots of different ways. We will see an important example occur tonight. A Quiet Place Part II is poised to become the first movie in a year and a half to gross $100 million. Godzilla vs. Kong is sitting at $99 million and could also achieve that designation by the weekend. In short order, the number of blockbusters will have matched what we saw in 2020.

As the summer box office rolls along, there are other contenders that should or could do the same. F9 (which is over $200 million already overseas) and Black Widow are obvious ones. In the Heights, out today, is garnering Oscar chatter and glowing reviews and it could ride that buzz to hefty grosses. There’s also The Suicide Squad, Space Jam: A New Legacy, Jungle Cruise, and Hotel Transylvania: Transformania. 

The September-December frame brings other surefire contenders and possibilities: Shang-Chi and the Legend of the Ten Rings, Venom: Let There Be Carnage, Dune, No Time to Die, Halloween Kills, Eternals, Ghostbusters: Afterlife, Top Gun: Maverick, Encanto, West Side Story, Spider-Man: No Way Home, The Matrix 4, Sing 2 among them.

Bottom line: there likely won’t be 30 plus $100 million makers in 2021. Yet the eventual number will far exceed what we witnessed in 2020 where multiplexes were a quiet place. Not anymore.

Hitman’s Wife’s Bodyguard Box Office Prediction

Hitman’s Wife’s Bodyguard (rolls right off the tongue… doesn’t it?) hits multiplexes on Wednesday, June 16th. The comedic action sequel brings back Ryan Reynolds, Samuel L. Jackson, and Salma Hayek with Frank Grillo, Richard E. Grant, Tom Hopper, Antonio Banderas, and Morgan Freeman joining the party. Patrick Hughes return to direct.

Originally slated to debut in August 2020 before its COVID delay, this follows up on the 2017 original which was a solid late summer performer. It opened to $21 million nearly four years ago with an eventual $75 million domestic take. At that time, Mr. Reynolds was hot off 2016’s Deadpool and that may have contributed to Bodyguard‘s success.

I genuinely wonder if audiences are clamoring for this to be a franchise and lean toward meh. The original achieved a B+ Cinemascore (which is decent but not great) and Reynolds doesn’t have the benefit of coming off a smash. Even with the expanded five-day rollout, I’m not even sure it reaches $20M+.

Hitman’s Wife’s Bodyguard opening weekend prediction: $12.6 million (Friday to Sunday); $17.7 million (Wednesday to Sunday)

June 11-13 Box Office Predictions

The two week spell of horror sequels topping the box office charts should be broken this weekend with the release of the musical adaptation for In the Heights and kiddie follow-up Peter Rabbit 2: The Runaway. You can peruse my detailed prediction posts on them here:

In the Heights Box Office Prediction

Peter Rabbit 2: The Runaway Box Office Prediction

I look for multiplexes playing Heights to not be a quiet place and I’m projecting a mid 20s rollout for what should be a #1 opening. This is despite Lin-Manuel Miranda’s co-creation also playing on HBO Max as the pic is the first real Oscar buzz contender of 2021. I anticipate a healthy female and Latino turnout.

The Rabbit sequel may not match the $25 million achieved by its 2018 predecessor, but I do think it’ll conjure up a mid to high teens posting for what should easily be a second place debut.

As for those horror sequels, The Conjuring: The Devil Made Me Do It premiered on the higher end of expectations (more on that below). The previous direct predecessor, 2016’s The Conjuring 2, fell a precipitous 63% in its sophomore outing. Devil will probably suffer a similar decline and that could put it in a third place showdown with the third frame of A Quiet Place Part II. I actually believe Place could edge out Devil for that slot, but it should be awfully close. Disney’s Cruella will round out the top five.

And with that, my take on the weekend ahead:

1. In the Heights

Predicted Gross: $26.8 million

2. Peter Rabbit 2: The Runaway

Predicted Gross: $15.9 million

3. A Quiet Place Part II

Predicted Gross: $9.4 million

4. The Conjuring: The Devil Made Me Do It

Predicted Gross: $8.7 million

5. Cruella

Predicted Gross: $6.3 million

Box Office Results (June 11-13)

I was too generous to the holdovers and too miserly with the newcomers this past weekend as The Conjuring: The Devil Made Me Do It opened at #1 with $24 million. My prediction of $19.8 million was off the mark and I had it placing second to A Quiet Place Part II. Oops. The return of the Warrens and their supernatural investigations premiered on the higher end of expectations, but well below the $40 million plus starts of its two predecessors. That said, considering it’s also on HBO Max, it’s a solid haul.

A Quiet Place Part II slipped to second with a 59% decline and $19.2 million. I was far more optimistic at $28.4 million. While I was off, Paramount has to be pleased. The sequel has generated $88 million in ten days.

Cruella was third in its sophomore outing at $11 million (I projected more with $13 million). The Disney live-action remake stands at $43 million.

DreamWorks Animation’s Spirit Untamed was fourth with $6.1 million, galloping past my $4.4 million forecast. While I was more skeptical, this is about where it was anticipated to land.

Raya and the Last Dragon was fifth with $1.2 million (I said $1.6 million) and it’s up to $53 million.

And that does it for now, folks! Until next time…

Peter Rabbit 2: The Runaway Box Office Prediction

After hopping around the release calendar at least half a dozen times due to COVID-19 delays, the hybrid live-action/animated comedic adventure Peter Rabbit 2: The Runaway hits theaters June 11. Will Gluck returns to direct with James Corden again voicing the title character and Margot Robbie reprising her behind the mic work as Flopsy. Live-action participants include Rose Byrne, Domhnall Gleeson, and David Oyelowo. Elizabeth Debicki, Aimee Horne, Sia, and Sam Neill are among the voice cast.

In 2018, the first Rabbit premiered on the high end of expectations with $25 million and legged out nicely to a $115 overall domestic haul. Part 2 shouldn’t fall too far off that mark, but I do believe it’ll have trouble reaching that number. This won’t have anything to do with reviews. The 2018 pic had a mixed critical reaction with 63% on Rotten Tomatoes while the sequel is currently perched at 71%.

The Runaway has already opened in Australia and the United Kingdom to decent results. More than three years after the original, there could be a falloff of some youngsters not clamoring to see the followup. That said, a gross of $20 million is feasible. I’ll put it a few million below that figure though.

Peter Rabbit 2: The Runaway opening weekend prediction: $15.9 million

For my In the Heights prediction, click here:

In the Heights Box Office Prediction