September 19-21 Box Office Predictions

The box office should come down to Earth a bit this weekend after Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle smashed the opening weekend record for an anime title. We have football themed horror thriller Him starring Marlon Wayans, fantastical drama A Big Bold Beautiful Journey with Margot Robbie and Colin Farrell and football themed inspirational tale The Senior featuring Michael Chiklis opening. You can peruse my detailed prediction posts on the newcomers here:

Him, from Jordan Peele’s production house, should have bragging rights in 1st position though my low 20s take puts it well behind what other recent horror flicks have achieved.

The other newcomers might not make the top 5. Journey is a head scratcher. As I pointed out in the long post, this is Robbie’s first significant project since Barbie and you’d think there would be more hype. My mid single digits estimate has it in sixth.

As for The Senior, Angel Studios dusted it off after it premiered at a Floridian film festival two years back. Their marketing might get this to mid single digits (if they’re lucky) for seventh place.

Demon Slayer indeed slayed this past weekend (more on that below). These types of anime offerings are typically front loaded and I expect that to be case here. A sophomore drop in the mid to high 70s would give it mid teens and it certainly could repeat in 1st if Him underwhelms.

Being that I’m unconvinced about Journey and The Senior, holdovers The Conjuring: Last Rites, Downton Abbey: The Grand Finale and The Long Walk could populate the rest of the high five.

Here’s how I see the top 7 shaking out:

1. Him

Predicted Gross: $20.3 million

2. Demon Slayer: Kimsetsu no Yaiba – The Movie: Infinity Castle

Predicted Gross: $16.2 million

3. The Conjuring: Last Rites

Predicted Gross: $12.4 million

4. Downton Abbey: The Grand Finale

Predicted Gross: $6.5 million

5. The Long Walk

Predicted Gross: $6.2 million

6. A Big Bold Beautiful Journey

Predicted Gross: $4.8 million

7. The Senior

Predicted Gross: $3.3 million

Box Office Results (September 12-14)

Demon Slayer (I’ve tired of writing the rest of its name) lived up to its late breaking hype with a gargantuan haul of $70.6 million, above my $64.6 million projection. The Crunchyroll release capitalized on unprecedented domestic interest in the genre as it attained the status of an event picture.

The Conjuring: Last Rites, after its own huge start, dropped an understandable 69% to second with $25.6 million. I predicted a tad more at $28.5 million. The two-week tally is a scary good $130 million as it nears the $137 million franchise record held by 2013’s original.

Downton Abbey: The Grand Finale managed to slightly outdo its 2022 predecessor in third with $18.1 million. My guesstimate? $18.1 million! This should also be front loaded and I’m thinking a low to mid 60s fall for this weekend.

Stephen King adaptation The Long Walk was fourth with $11.7 million compared to my $8.7 million call. Solid critical reaction likely helped push it past double digits.

The 30th anniversary re-release of Pixar’s inaugural effort Toy Story rounded out the top five with $3.4 million. I didn’t do a prediction for it. The additional dollars brought its three decade old total to $195 million (or over $400 million stateside adjusted for inflation).

Finally, mockumentary sequel Spinal Tap II: The End Continues flopped in ninth (at least it didn’t go to 11th) with $1.6 million. I was more generous at $3.4 million as interest wasn’t present for the sequel to the classic 1984 original.

And that does it for now, folks! Until next time…

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