March 21-23 Box Office Predictions

Hollywood hopes that Disney’s live-action remake of Snow White can wake up a sleepy box office this weekend while The Alto Knights with a double dose of Robert De Niro also debuts. You can peruse my detailed prediction posts on the newcomers here:

Snow White Box Office Prediction

The Alto Knights Box Office Prediction

With Rachel Zegler in the title role and Gal Gadot as the Evil Queen, there’s no doubt Snow White will dwarf all competitors. The question is by how much. A best case scenario might be around $60 million though it could bottom out in the mid to high 30s. I’m giving it high 40s. While that’s nothing to sneeze at, it’s not that happy a result for the Mouse House considering most of their other live-action retellings far outpaced that figure.

Mr. De Niro portrays two real-life gangsters in the period piece Knights. Warner Bros hasn’t given it much of a marketing push. My lower to mid single digits forecast could put it anywhere from second to sixth.

Holdovers Novocaine (the current champ), Black Bag, Captain America: Brave New World, and Mickey 17 should all generate similar earnings. In fact, I have #2 and #6 separated by only half a million bucks. That’s with Novocaine dwindling just over 50% and Black Bag falling in the high 40s in its sophomore frame. Captain America is likely to experience the smallest decline.

Here’s how I have the top 6 playing out:

1. Snow White

Predicted Gross: $49.6 million

2. Novocaine

Predicted Gross: $4.1 million

3. Captain America: Brave New World

Predicted Gross: $4.1 million

4. Black Bag

Predicted Gross: $4 million

5. The Alto Knights

Predicted Gross: $3.7 million

6. Mickey 17

Predicted Gross: $3.6 million

Box Office Results (March 14-16)

It was a painful weekend in multiplexes as no feature topped $10 million. Novocaine with Jack Quaid had muted bragging rights in 1st with $8.8 million. Failing to match my $9.8 million prediction, look for this to fade quickly with a meh B Cinemascore.

Also sporting a B Cinemascore was Steven Soderbergh’s Black Bag with Cate Blanchett and Michael Fassbender. The spy thriller was second with $7.6 million, just over my $7.3 million projection.

Bong Joon-ho’s Mickey 17 suffered a considerable 61% drop and was third with $7.4 million. I was a tad more generous to the Robert Pattinson sci-fi satire at $8.1 million. The two-week tally is an unimpressive $33 million.

Captain America: Brave New World was fourth at $5.6 million (I said $5.7 million) for a five-week total of $185 million and $200 million domestic looking achievable.

The Day the Earth Blew Up: A Looney Tunes Movie rounded out the top five with a mere $3.1 million compared to my $3.8 million estimate for the animated offering.

And that does it for now, folks! Until next time…