September 20-22 Box Office Predictions

Hasbro’s animated Transformers One looks to dislodge Beetlejuice Beetlejuice from its #1 perch and Halle Berry’s horror pic Never Let Go hopes to bring in genre fans this weekend. You can peruse my detailed prediction posts on the newcomers here:

Transformers One Box Office Prediction

Never Let Go Box Office Prediction

Transformers should manage to assemble a first place showing in the middle to higher 30s. Expectations aren’t as high for this compared to the live-action action pics, but decent reviews and kid business should help.

Lionsgate has had a string of flops over the past few weeks (The Killer’s Game being the latest) and I expect that to continue with Never Let Go. My mid single digits projection for it should mean a fourth place premiere.

Beetlejuice Beetlejuice, after ruling the charts for the past two weeks, should ease close to 50% for second place. See No Evil may also see a drop in the low to mid 40s for third with Deadpool & Wolverine rounding out the top five in its ninth outing.

Here’s how I have it playing out:

1. Transformers One

Predicted Gross: $35.4 million

2. Beetlejuice Beetlejuice

Predicted Gross: $26.7 million

3. Speak No Evil

Predicted Gross: $6.5 million

4. Never Let Go

Predicted Gross: $4.7 million

5. Deadpool & Wolverine

Predicted Gross: $3.9 million

Box Office Results (September 13-15)

It was a lucky Friday the 13th frame for Tim Burton and company as Beetlejuice Beetlejuice held up stronger than I assumed in its sophomore frame. The long in development sequel grossed $51.3 million compared to my $40.9 million take. After ten days, its impressive haul stands at $187 million.

Psychological thriller Speak No Evil with James McAvoy debuted on the lower end of its anticipated range at $11.3 million in second. I was more generous at $14.6 million. With a B+ Cinemascore (solid for its genre), it may hold up fairly well in the weekends to come.

Deadpool & Wolverine was third with $5.2 million, a tad more than my $4.4 million call. After 8 weeks, the MCU juggernaut has earned $621 million.

I incorrectly did not have hot button documentary Am I Racist? in my top five but it performed impressively in fourth with $4.5 million.

Reagan was in the five spot with $2.9 million (I said $3.1 million) for $23 million after three weeks in play.

Finally, the aforementioned The Killer’s Game with Dave Bautista was DOA in sixth with $2.6 million. I gave it slightly more credit with a $3.7 million forecast.

And that does it for now, folks! Until next time…