Borderlands Box Office Prediction

Blogger’s Update (08/08): On the eve of its premiere, I’m downsizing my estimate from $11.3 million to $8.1 million

For quite some, “based on a video game” was a kiss of death for cinematic adaptations. Some of the massive failures include 1993’s live-action Super Mario Bros., Double Dragon, Wing Commander, and Max Payne. That trend has reversed in recent years with hits like Uncharted, last year’s animated The Super Mario Bros. Movie, and Five Nights at Freddy’s. So where Eli Roth’s Borderlands land? I suspect it might fail to break out.

The sci-fi action comedy is spawned from one of the most successful game franchises that began 15 years ago. An impressive cast includes Cate Blanchett, Kevin Hart, Jack Black (doing voiceover work), Edgar Ramirez, Ariana Greenblatt, Florian Munteanu, Gina Gershon, Haley Bennett, Bobby Lee, and Jamie Lee Curtis.

Some die-hard aficionados of the role-playing first-person shooter series will obviously turn up. Crossover appeal, despite the recognizable cast, could be a tall order. A debut of over $20 million should be considered a win, but I think it might stall out in the low double digits.

Borderlands opening weekend prediction: $8.1 million

For my It Ends with Us prediction, click here:

It Ends with Us Box Office Prediction