Plane lands in theaters on January 13th as Lionsgate hopes it takes off with action fans over the long MLK weekend. From French filmmaker Jean-François Richet, Gerard Butler stars as a pilot stranded in dangerous territory. Costars include Mike Colter, Yoson An, and Tony Goldwyn. The screenplay was sold as The Plane until the powers that be jettisoned that silly “the”.
Our simplistically titled pic comes with a reported $50 million price tag. That’s not huge, but it will likely struggle to make it back (at least on the domestic front). The mid-January frame has seen its share of medium size budgeted genre fare. Potential comps include 2013’s The Last Stand with its $7.2 million start, Sleepless from 2017 at $9.7 million, and 2018’s Proud Mary with $11.7 million. There’s also The Commuter from five years back with $15.7 million and that’s probably an unreachable ceiling.
We also have Butler comps to ponder. In 2018, Den of Thieves also debuted in January to $15.2 million while Hunter Killer managed just $6.6 million that autumn. 2021’s Copshop was a dud with $2.3 million out of the gate, but it arrived during the COVID slowdown.
Due to the holiday, we’re estimating a four-day take. My hunch is that many moviegoers will standby to view it at home. It could manage double digits though I’ll say it falls below that figure and closer to Killer than Thieves.
Plane opening weekend prediction: $7.2 million (Friday to Monday estimate)
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