October 7-9 Box Office Predictions

Family friendly Lyle, Lyle, Crocodile hopes to make its mark on the charts and easily win the weekend as the star studded Amsterdam also debuts. My detailed prediction posts on the newcomers can be found here:

Lyle, Lyle, Crocodile Box Office Prediction

Amsterdam Box Office Prediction

We’ve had about a two month break between movies geared toward kids and that should help Lyle achieve a low 20s start. It’s unlikely to have any trouble hitting the #1 spot.

Despite the considerable ensemble of Oscar winners and nominees, David O. Russell’s first feature in seven years is garnering mostly mediocre reviews from critics. The marketing campaign has been so-so in my view. Christian Bale, Margot Robbie, and company could elevate this to low double digits or even teens. However, I’m estimating it’ll flop in high single digits.

That would put it in third behind the sophomore frame of Smile. The horror pic got off to an impressive debut (more on that below) and I’ll say the second weekend dip might be in the low to mid 40s.

Holdovers The Woman King and Don’t Worry Darling should round out the top five. Bros had a very disappointing opening (more on that below too), but it did nab an A Cinemascore grade. If it manages a smallish decline, it might give Darling a run for its money in the five spot.

Here’s how I see it shaking out:

1. Lyle, Lyle, Crocodile

Predicted Gross: $17.6 million

2. Smile

Predicted Gross: $13.3 million

3. Amsterdam

Predicted Gross: $8.4 million

4. The Woman King

Predicted Gross: $4.7 million

5. Don’t Worry Darling

Predicted Gross: $3.4 million

6. Bros

Predicted Gross: $3.1 million

Box Office Results (September 30-October 2)

Paramount is undoubtedly doing just what the title says as Smile opened widely to a pleasing $22.6 million. That’s ahead of my $18.7 million projection. The B- Cinemascore is actually fairly decent for a horror flick and it could play well next weekend before Halloween Ends arrives the following one.

Don’t Worry Darling cratered in weekend #2 with $6.8 million, not matching my $8 million call. Even with the 65% plummet, it’s nearly managed to outgross its budget domestically in just 10 days with $32 million (price tag was reportedly $35 million).

The Woman King was third and it also made $6.8 million to bring its three-week take to $46 million. I forecasted slightly more at $7.4 million.

The Avatar re-release was fourth with $5 million (I was more generous at $6.6 million) as the 2009 juggernaut now has $779 million in the bank.

Bros with Billy Eichner, billed as the first wide release LGBTQ rom com from a major studio, was a massive disappointment. In fifth place with only $4.8 million, it came nowhere near my $12.1 million prediction. You can bet the marketing department at Universal is furiously second guessing themselves today, but it struggled mightily to find an audience beyond coastal metro areas. That aforementioned A Cinemascore does indicate it could find plenty of fans eventually… just not in multiplexes.

And that does it for now, folks! Until next time…

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