Blogger’s Update (07/21): On the eve of its premiere, I’m revising my Nope prediction slightly from $49.2M to $53.2M
Five years after his first feature Get Out was a critical and box office phenomenon, Universal is hoping audiences say yep to Jordan Peele’s Nope on July 22nd. The plot for the sci-fi horror tale is pretty successfully being kept under wraps. Based on the footage, it appears to involve cowboys and aliens. Daniel Kaluuya (who rose to stardom in Get Out) headlines alongside Keke Palmer, Steven Yeun, Brandon Perea, and Michael Wincott.
In the spring of 2017, Peele’s debut rode a wave of buzz to a $33 million opening and eventually legged out to $176 million domestically. His 2019 follow-up Us was breathlessly awaited based on the Out appreciation. It got off to a $71 million start. However, it was not nearly as universally beloved by moviegoers. Us‘s legs were less sturdy and it actually grossed $1 million less than Out at $175 million.
The trailers and TV spots for Nope have keyed in on the Peele participation. That strategy worked for Us (especially the opening). Will it matter less this time around? Probably. Us had the advantage of following its predecessor by only two years. We’ve waited almost three and a half years for Peele’s third genre excursion.
As I write this post, we have yet to see reviews. That could cause my initial projection to rise or fall. I am rather confident that Nope won’t reach Us levels as far as the debut weekend. Estimates have this generating between $40-$60 million and that seems right. At press time, I’m thinking the $50 million mark seems doable. I’ll put it just a touch under with the possibility of revision possible.
Nope opening weekend prediction: $53.2 million