Disney has a history opening their animated product over the long Thanksgiving holiday and they’re back at it with Encanto. The Columbian themed musical fantasy comes from directors Byron Howard and Jared Bush, the creative team behind Zootopia. Featuring music from Lin-Manuel Miranda, the voice cast includes Stephanie Beatriz, John Leguizamo, Diane Guerrero, and Wilmer Valderrama.
Reviews are where they need to be with 91% on Rotten Tomatoes. The Mouse Factory rolled out their hits over the same five-day period from 2015-2018. Six years ago, the strategy produced the lowest premiere of the bunch with The Good Dinosaur. It made $39 million for the traditional Turkey Day weekend and $55 million when factoring in Wednesday and Thursday. The high point came a year later when Moana did $56 million and $82 million respectively. 2017’s Coco took in $50 million from Friday to Sunday and $72 million for the five-day. Ralph Breaks the Internet posted $56 million and $84 million the following Thanksgiving.
The Dinosaur haul was considered a disappointment, but that was during a pre-COVID era. If Encanto accomplishes what that pic did, it would be considered more than satisfactory. Family audiences have proven they’re up for a trip to the theater and have done so in the past few days. Clifford the Big Red Dog was a good boy at the box office when it lapped up $16 million last weekend from Friday to Sunday and $22 million overall as it started on Wednesday as well. If Clifford can do that, I imagine Encanto could double those grosses.
Encanto opening weekend prediction: $31.2 million (Friday to Sunday); $46.5 million (Wednesday to Sunday)
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