Ryan Reynolds doesn’t know his life exists inside a video game in Free Guy, out August 13th. The sci-fi comedy comes from director Shawn Levy, best known for the Night at the Museum franchise. Costars include Jodie Comer, Lil Rel Howery, Taika Waititi, Utkarsh Ambudkar, and Joe Keery.
Originally slated for release during the July 4th holiday weekend in 2020, Free has seen numerous COVID related delays. Early word-of-mouth (the official review embargo is still in place as of this post) is pretty positive. Reynolds has had a mixed box office showing lately since Deadpool became his signature character. Just earlier this summer, The Hitman’s Wife’s Bodyguard struggled a bit and sits below $40 million domestic.
Several family pics have exceeded projections this season with Space Jam: A New Legacy and Jungle Cruise hitting debuts of over $30 million. Free Guy has the disadvantage of not being a sequel or based on a known property. And, of course, there’s also the Delta variant uncertainty.
This isn’t the first foray into video game based features for Reynolds. Two summers ago, Pokemon: Detective Pikachu amassed a $50 million plus start. Due to the aforementioned challenges (and let’s not forget Pokemon is a huge brand too), Free Guy is unlikely to accomplish a gross of $30 million or over. Low to mid 20s is my take.
Free Guy opening weekend prediction: $21.3 million
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