Tom & Jerry To The Rescue (?)

An age old cat and mouse contest is widening the eyeballs of box office prognosticators and theater owners courtesy of Tom & Jerry. The mix of live-action and animation reboot of a cartoon dating back to 1940 premiered simultaneously in multiplexes and HBO Max yesterday. This is how Warner Bros. is handling all their product in 2021 as we have already witnessed with The Little Things and Judas and the Black Messiah (and soon Godzilla vs. Kong). Reviews for the pic are certainly not rosy with a current Rotten Tomatoes score of 23%. And with the uncertainty of the box office for nearly a year, expectations weren’t much either.

Let’s be clear: in non COVID times, Tom & Jerry heading toward a $13-$14 million opening would be considered pretty disappointing. How times have changed. When considering that millions of subscribers could simply cue it up from the comfort of home and with around half of theaters still shuttered, an estimated $12 million start is impressive. Should this number hold, it would mark the second biggest opening gross of the Coronavirus era (behind only Wonder Woman 1984).

That’s more than The Croods: A New Age managed over Thanksgiving and it legged out to over $50 million domestically. There’s no reason to think the iconic cat and mouse won’t do the same. This is also music to the ears of Disney as they prepare to release their animated Raya and the Last Dragon next weekend (along with a Disney Plus rollout).

However, this news really must be encouraging to theaters chains and owners. This is a sign that family audiences in particular will turn up for new product even if it’s available on the couch. As for material outside of that genre, the jury is still out and lots of attention should turn to the aforementioned battle of two other famous creatures (Godzilla vs. Kong) in one month. One thing seems clearer today: the outlook for theaters, while still in flux, got a little rosier.