It’s usually not a confident signal when the distributor releases a trailer for a film one week before its release. Yet that is the case with 20th Century Studios and The Empty Man, a horror pic out this Friday. Based on a 2014 graphic novel, David Prior directs with a cast including James Badge Dale, Marin Ireland, Stephen Root, Ron Canada, and Joel Courtney.
Originally slated for August before its COVID related delay, there was even some jesting whether this feature actually existed before real footage emerged a couple of days back. Whether audiences know of its existence is a good question. As new titles have trickled out in October, we’ve seen The War with Grandpa and Honest Thief start off in the $3-4 million range.
Empty could benefit from the lack of product out there, especially in its genre. However, the low key approach in its marketing (to be kind) makes me think it won’t hit those marks.
The Empty Man opening weekend prediction: $2.1 million
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