Disney surprised a lot of box office commentators like myself to begin the week with major news about Mulan. The live-action adaptation of their 1998 animated feature, directed by Niki Caro, was intended to hit theaters on a worldwide scale on March 27th. This was, of course, just a couple of weeks after the COVID-19 pandemic forced closures of chains across the country.
Since delayed three more times, the Mouse Factory announced this afternoon that the tentpole feature will instead debut on the Disney+ streaming service on September 4. This allows lots of kids and their parents to view it over Labor Day weekend… at a cost of $30. While we have seen numerous pictures go the route of streaming as opposed to theatrical release in the past few months, Mulan is by far the most high profile.
The top brass at Disney made it clear that this is a one-off pattern. There was certainly no further announcement that their Black Widow (delayed from May) would follow suit. The news makes for a fascinating holiday weekend to monitor as Christopher Nolan’s Tenet is currently scheduled for select cities in cinemas at the same time.
Depending on how well Mulan performs on the small screen (and it certainly could), one must wonder what that means for other big pics that were supposed to be released by now. To name a few – there’s No Time to Die, A Quiet Place Part II, Top Gun: Maverick, and Wonder Woman 1984.
It may not change anything, but Disney’s Monday bombshell feels like a potential sign of more unexpected pattens to follow. After all, the idea that Mulan would be a streaming debut would have sounded unfathomable pre-COVID. Time will tell, but those anticipating Mulan won’t have to wait long if they’re willing to fork over a premium price.