March 6-8 Box Office Predictions

March ushers in two new releases with Pixar’s Onward featuring the vocal stylings of Tom Holland and Chris Pratt and the sports drama The Way Back with Ben Affleck. You can peruse my detailed prediction posts on the pair here:

The latest Pixar adventure is the first to be released outside of the summer or winter frames. This lends to some uncertainty about the opening range. Reviews are sturdy, but with many critics saying it’s not quite up to the level of their classics. Onward isn’t anticipated to hit the highest levels of the studio’s debuts either, but upwards of $50 million is still likely.

The Way Back could struggle to find an audience. I will say there’s a chance this could over perform with adult audiences and sports fans as Mr. Affleck has been making the rounds on ESPN and similar platforms. However, the probable scenario is a gross under double digits.

As for holdovers, The Invisible Man finally broke the 2020 horror glut and was quite visible with genre fans (more on that below). With solid word-of-mouth, this could avoid the hefty sophomore drop-offs that many scary pics experience (especially with no real competition for its audience). I’m predicting a slide of only around 40% and an easy runner-up showing.

Sonic the Hedgehog and The Call of the Wild should each dip in the mid 40s with the newly arrived Pixar competition. And with that, my top 5 take:

1. Onward

Predicted Gross: $54.3 million

2. The Invisible Man

Predicted Gross: $17.2 million

3. Sonic the Hedgehog

Predicted Gross: $9 million

4. The Way Back

Predicted Gross: $8.3 million

5. The Call of the Wild

Predicted Gross: $7.1 million

Box Office Results (February 28-March 1)

As mentioned, we have seen a string of horror genre disappointments this year. Blumhouse changed that dynamic as The Invisible Man, coming off fine reviews, took in $28.2 million. While that didn’t match my $33.8 million estimate, the start quadruples its measly $7 million budget and I expect a healthy run ahead.

Sonic the Hedgehog was second with $16.2 million, a bit above my $14.9 million projection. In three weeks, the Sega based hit stands at $128 million.

The Call of the Wild placed third in its second outing with $13.3 million, a tad under my $14.5 million forecast. Tally is $46 million.

The anime superhero flick My Hero Academia: Heroes Rising expanded wide and was fourth with $5.7 million ($9.1 million overall). I incorrectly had it outside the top five.

The five spot belonged to Bad Boys for Life at $4.3 million (I said $3.6 million) as the sequel nears the double century mark with $197 million.

Birds of Prey was sixth with $4.1 million compared to my $3.2 million take. It’s made $78 million.

And that does it for now, folks! Until next time…

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