The Turning Box Office Prediction

Blogger’s Note (01/22): I’m revising my estimate down from $12.2 million to $9 million

Universal Pictures is hoping horror fans turn out next weekend for The Turning. The supernatural tale is based on the late 19th century Henry James novel The Turn of the Shrew. Floria Sigismondi, best known for her music video and TV work, directs. Mackenzie Davis and Joely Richardson star along with Finn Wolfhard (of Stranger Things and It fame) and Brooklyn Prince (from The Florida Project) as orphans with some dark secrets.

The project was originally set to film back in 2016 before production was halted and its original director and writer were fired. Over one year later, it was back on track with a new team. Will the troubled development mean troubling box office returns? My feeling is yes.

Low double digits to low teens appears most probable. It’s always worth noting that horror can over perform, but I’m not seeing it here.

The Turning opening weekend prediction: $9 million

For my The Gentlemen prediction, click here:

https://toddmthatcher.com/2020/01/16/the-gentlemen-box-office-prediction/

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