June 14-16 Box Office Predictions

A variety of new pictures debut or expand this weekend with franchise reboot Men in Black: International, another franchise reboot Shaft, critically appreciated comedy Late Night, and not so critically appreciated comedy The Dead Don’t Die hitting screens. You can peruse my detailed prediction posts on each of them here:

https://toddmthatcher.com/2019/06/05/men-in-black-international-box-office-prediction/

https://toddmthatcher.com/2019/06/06/shaft-box-office-prediction/

https://toddmthatcher.com/2019/06/09/__trashed/

https://toddmthatcher.com/2019/06/09/the-dead-dont-die-box-office-prediction/

With Chris Hemsworth and Tessa Thompson taking over lead roles from Will Smith and Tommy Lee Jones, International hopes to bring in a new generation of alien crime fighter aficionados. Yet this could go the way of last weekend’s Dark Phoenix, which set a franchise low for an opening weekend. I predict that a low 30s haul will achieve that dubious mark, but it should have little difficulty hitting #1.

My mid teens estimate for Shaft should put it in third after the sophomore frame of current champ The Secret Life of Pets 2, which itself suffered from an acute case of sequelitis.

The rest of the top five should be filled by holdovers Aladdin and Phoenix, which I anticipate having a severe drop just like Godzilla: King of the Monsters did in its second weekend.

As for Late Night, it had a terrific limited release on just four screens this past weekend, but it could face some difficulties with its 1500 theater release. My $4.5 million forecast puts it outside the top five. Same for The Dead Don’t Die, which I have at $1.8 million at its approximately 550 theater count.

And with that, my top five estimates for the weekend ahead:

1. Men in Black: International

Predicted Gross: $30.7 million

2. The Secret Life of Pets 2

Predicted Gross: $23.4 million

3. Shaft

Predicted Gross: $16.8 million

4. Aladdin

Predicted Gross: $15.7 million

5. Dark Phoenix

Predicted Gross: $11.8 million

Box Office Results (June 79)

It was not a good weekend to be a sequel as the two newbies placed 1-2, but with significantly less cash than their predecessors. The Secret Life of Pets 2 was first with $46.6 million, well under my estimate of $65.2 million. That’s not even half of the $104 million achieved by its 2016 predecessor and with Toy Story 4 on the horizon, it could fade quickly.

The X-Men franchise cratered as Dark Phoenix was second with $32.8 million compared to my $45.3 million projection. The previous lowest premiere in the series occurred in 2013 when The Wolverine made $53 million out of the gate. This fell more than $20 million under that. Studio Fox didn’t even bother sugarcoating it… it’s a serious flop. New owner Disney will need to figure out a new way to make this series of characters viable into the future.

Aladdin was third with $24.6 million (I said $26.5 million) for a three-week tally of $232 million.

Godzilla: King of the Monsters fell hard in its second frame with $15.4 million, under my $16.9 million prediction. It’s at $78 million.

Rocketman was fifth in its sophomore outing at $13.8 million (I said $14.9 million) for a ten day total of $50 million.

And that does it for now, folks! Until next time…

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