Paramount is banking on a significant African-American and female audience next weekend for What Men Want, a remake of the 2000 blockbuster What Women Want with Mel Gibson and Helen Hunt. As the title suggests, this is a flip of the original with its lead character being able to hear the inner thoughts of the male species. Taraji P. Henson plays her with costars including Aldis Hodge, Tracy Morgan, Wendi McLendon-Covey, Pete Davidson, and Erykah Badu. Adam Shankman, maker of Bringing Down the House and The Pacifier, directs.
The gimmicky formula could be a success with its target audience. Its source material was a smash, debuting to $33 million and legging out to $182 million overall. Henson has starred in such high-profile hits as Hidden Figures, No Good Deed, and the Think Like a Man pics.
Some of those efforts saw openings in the mid to high 20s and that’s exactly where I see this starting out at.
What Men Want opening weekend prediction: $26.4 million
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