This Friday, the faith-based military drama God Bless the Broken Road parks in approximately 1200 theaters. To say the pic has an eclectic mix of participants is an understatement. Harold Cronk directs and he’s responsible for distributor Freestyle Releasing largest hit God’s Not Dead and its sequel. It’s based on a song made known by country band Rascal Flatts (which automatically causes me to point out that they hail from my home of Columbus, Ohio). And the cast includes Lindsay Pulsipher, Jordin Sparks, Robin Givens, and former NFL superstar LaDainian Tomlinson.
Quite the grouping, huh? The low number of theaters certainly limits its prospects. That said, pics geared toward Christian audiences can often surprise. We all saw a huge example of that earlier this year when I Can Only Imagine (also based on a song) demolished all expectations.
I don’t see this happening. I think the road for this ends with $3 million as a likely ceiling and I’ll go under that.
God Bless the Broken Road opening weekend prediction: $2.1 million
For my The Nun prediction, click here:
For my Peppermint prediction, click here: