Blogger’s Note (07/13): Today the expected theater count of only 1500 was released for Unfriended: Dark Web. This alters my estimate from $8.1 million all the way down to $5.1 million.
Found footage horror sequel Unfriended: Dark Web is uploaded into theaters next Friday in a weekend filled with other high-profile sequels. From Blumhouse, a production company that specializes in turning low-budget genre fare into profitable hits, this is the follow-up to the 2015 effort that became a sizable performer. The original debuted to over $15 million and ended up with just over $32 million domestically. If that doesn’t automatically sound like cause for a sequel, keep in mind that part 1 was reportedly made for only $1 million.
Stephen Susco, best known for writing The Grudge and its part 2, makes his directorial debut. The stand-alone sequel’s cast includes Colin Woodell, Betty Gabriel (best known as the creepy housekeeper in Get Out), and Rebecca Rittenhouse. Of the three sequels coming out next weekend, Dark Web will surely rank third behind Mamma Mia! Here We Go Again and The Equalizer 2.
I also don’t expect it to pull the numbers of its predecessor and it will likely struggle to earn double digits out of the gate. That said, it’s a risk to underestimate Blumhouse. I’ll still say its opening is just about over half of what Unfriended accomplished.
Unfriended: Dark Web opening weekend prediction: $5.1 million
For my The Equalizer 2 prediction, click here:
For my Mamma Mia! Here We Go Again prediction, click here: