20th Century Fox is hoping moviegoers will be in tune with their offering The Greatest Showman over the long holiday when it opens next Wednesday. The musical period piece casts Hugh Jackman in the role of circus master P.T. Barnum with a supporting cast that includes Zac Efron, Michelle Williams, Rebecca Ferguson, and Zendaya. It marks the directorial debut of Michael Gracey.
Mr. Jackman has found Christmastime success in this genre before five years with Les Miserables. Expectations aren’t quite as high here, but the reported $84 million production will try to bring in an adult female audience that could be slightly under served. Showman received three Golden Globe nods just yesterday for Best Motion Picture (Musical or Comedy), for Jackman in Best Actor, and for Original Song.
That said, there is some direct competition in the form of Pitch Perfect 3, which arrives two days later and Downsizing, which is also looking to attract an older crowd. I’ll say Showman manages a mid to possibly high teens gross for the four-day weekend that includes Christmas and low to possibly mid 20s for its six-day take.
The Greatest Showman opening weekend prediction: $16.1 million (Friday to Monday), $22.4 million (Wednesday to Monday)
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