Before an onslaught of high-profile November titles hit the market, October should close out rather quietly at the box office in this Halloween weekend. There are three new entries making their wide debuts: continuation of the Saw franchise Jigsaw, the Matt Damon starring/George Clooney directed crime comedy Suburbicon, and Miles Teller war drama Thank You for Your Service. You can peruse my detailed individual predictions posts on each here:
There are numerous factors that may contribute to this weekend being a slow one. The last frame of October is typically pretty ho-hum regardless. There’s also the matter of a little Netflix show called Stranger Things premiering that could divert eyeballs onto the small screen and not the large one.
The seven year lay-off between Saw pictures could cause a muted debut for Jigsaw. Its number should still be enough to nab the #1 spot, however. Boo 2! should slip to second. It’s worth noting that the original Boo dropped just 39% in its sophomore outing last year over the same Halloween weekend. I have this dipping just a bit more.
I’m not expecting much from Suburbicon or Service and they could end up in a close race with the second weekend of Geostorm (which I expect to have a big drop).
Bottom line: Thor: Ragnarok and A Bad Moms Christmas should awaken the charts when November comes and here are my top 5 projections for this weekend:
Predicted Gross: $14.8 million
2. Boo 2! A Madea Halloween
Predicted Gross: $12.2 million (representing a drop of 42%)
Predicted Gross: $7.3 million
Predicted Gross: $5.4 million (representing a drop of 60%)
5. Thank You for Your Service
Predicted Gross: $5.2 million
Box Office Results (October 20-22)
As expected, Tyler Perry’s Boo 2! A Madea Halloween topped the charts with $21.2 million, a tad under my $22.6 million prediction. It falls about $7 million short of its predecessor one year ago, but marks the sixth Madea feature to open #1.
Geostorm ranked highest among the five debuts with $13.7 million, above my $11.2M projection. However, with its massive reported $120 million budget, this is a serious flop for Warner Bros.
Happy Death Day dropped to third with $9.3 million, below my $11.8M take to bring its two-week total to $40 million. With only a $5 million budget, this is quite the cash cow for Blumhouse.
Blade Runner 2049 was fourth and I incorrectly had it outside the top 5. In weekend #3, it earned $7.3 million to bring its disappointing tally to $74 million.
Opening in fifth was the firefighter drama Only the Brave with a meager $6 million, which is on the low-end of expectations and well below my generous $10 million projection.
The Snowman with Michael Fassbender got a chilly reception from audiences in 8th place with just $3.3 million, way below my $8 million forecast.
Lastly, Same Kind of Different as Me flopped in 12th place, opening to $2.5 million. I was right on target with my $2.6 million estimate.
And that does it for now! Until next time…