Blogger’s Note (10/04/17): I have revised my estimate up from $8.2 million to $10.9 million
Lest you confuse it with My Little Pony: The Seance or My Little Pony: The Rodeo perhaps, My Little Pony: The Movie gallops into theaters next weekend with a likely soft footprint.
Based on the Hasbro toy franchise that also spawned Transformers and G.I. Joe franchises, this one leaves out the action and is geared towards family audiences and little girls. The pic is an extension of a children’s animated show that airs on The Hub (which is apparently a thing… I’m probably not the target audience).
In addition to the voice actors who work on the TV series, there’s some familiar faces behind the voices including Emily Blunt, Zoe Saldana, Liev Schrieber, Kristin Chenoweth, Michael Pena, Sia, Uzo Aduba, and Taye Diggs.
Family audiences will have Ninjago in its third weekend for competition, even though it’s underwhelmed in its earnings. Yet it’s hard to see these ponies breaking out in any major way. I have doubts this will even reach double digits out of the gate.
My Little Pony: The Movie opening weekend prediction: $10.9 million
For my Blade Runner 2049 prediction, click here:
For my The Mountain Between Us prediction, click here: