Box Office Predictions: September 8-10

The fall box office officially is underway this weekend and it can’t come soon enough after a truly lackluster end to the summer season. This season is looking to kick off in record breaking fashion with the release of Stephen King adapted horror pic It as well as the Reese Witherspoon rom com Home Again. You can read my detailed prediction posts on each of them here:

Riding a wave of solid buzz coupled with its eerie TV spots and trailers, It is shaping up to be an event film. My estimate easily makes it the highest September debut of all time and biggest horror opening in history.

Home Again should easily be #2 considering the extreme lack of competition, but the question is how effective it will be as counter programming for female audiences. I have it just under a teens debut as it hopes to leg out in subsequent weekends.

The rest of the top five will be filled with holdovers. The Hitman’s Bodyguard three week reign on top will be over. Last weekend’s #2 Annabelle: Creation may suffer the largest decline because of the It factor.

And with that, my top 5 predictions for the weekend:

1. It

Predicted Gross: $65.4 million

2. Home Again

Predicted Gross: $11.3 million

3. The Hitman’s Bodyguard

Predicted Gross: $5.4 million (representing a drop of 48%)

4. Wind River

Predicted Gross: $3.6 million (representing a drop of 43%)

5. Annabelle: Creation

Predicted Gross: $3.5 million (representing a drop of 54%)

Box Office Results (September 1-4)

As anticipated, the summer movie season closed with a whimper. That said, most of the holdovers help up better than my estimates while two newcomers couldn’t manage to find an audience. Even though my forecasts were low, this was still the weakest Labor Day frame in 17 years.

The Hitman’s Bodyguard placed first for the third weekend in a row with $13.2 million, managing to easily surpass my $8.9M projection. It ends its run in first place with $57 million total.

Annballe: Creation was second with $9.1 million – topping my meager $5.7M estimate for a tally of $90 million.

Wind River continued a laudible run, climbing to third with $7.8 million (I was under with $5.1M). It’s made $20 million thus far.

Animated Leap! was fourth with $6.2 million (I said $5.4M) to see its total jump to $12 million.

Dunkirk rounded out the top five with $5.5 million, ahead of my $4.2M prediction. The Oscar hopeful has amassed $180 million.

Aforementioned newbies both bombed. Latin comedy Hazlo Como Hombre earned a measly $1.4 million (I went higher with $3.5M). Long delayed Alicia Vikander period piece Tulip Fever fared even worse at $1.3 million (I predicted $1.9M). Those debuts were good for 22nd and 24th place, respectively. Ouch.

And that does it for now, folks! Until next time…

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