It’s been a rough stretch at the box office in recent weekends and Hollywood’s prescription seems to be… send in the clowns! That happens on September 8th when It unleashes itself into multiplexes. It could set some records along the way.
Based on Stephen King’s acclaimed novel, the Warner Bros pic has been building steady momentum through its creepily effective trailers and TV spots. There’s an entire generation of moviegoers who recall the 1990 miniseries where Tim Curry portrayed demented clown Pennywise. This time around, it’s Swedish actor Bill Skarsgard donning the makeup. Andy Muschietti, who made the well-regarded 2013 horror flick Mama, is behind the camera. The rest of the youthful cast deemed The Losers includes Jaeden Lieberher, Jeremy Ray Taylor, Sophia Lillis, Chosen Jacobs, Jack Dylan Grazer, and Finn Wolfhard (who you may recognize from Netflix’s Stranger Things).
As mentioned, the current rough stretch on the box office charts looks to demolished by this killer clown. Tracking has been rising in recent weeks with It, so much so that the following records could be done away with. The current all-time September best debut is 2015’s Hotel Transylvania 2 with $48 million. When it comes to horror titles in general, that record is held by 2011’s Paranormal Activity 3 at $52 million. If you throw 2001’s Hannibal into that category, that gets you to $58 million.
The current financial slumber in theaters should only help It break out in a major way. Genre enthusiasts should eat this up and crossover appeal based on buzz and solid early word-of-mouth should be significant. I’m predicting It will break all the records mentioned and float north of $60 million for its start.
It opening weekend prediction: $65.4 million
For my Home Again prediction, click here: