August rolled in like a lamb at the box office and three new releases this weekend will try and pick things up: horror prequel Annabelle: Creation, animated sequel The Nut Job 2: Nutty by Nature, and Brie Larson led drama The Glass Castle. You can peruse my detailed individual prediction posts on each of them here:
https://toddmthatcher.com/2017/08/02/annabelle-creation-box-office-prediction/
https://toddmthatcher.com/2017/08/02/the-nut-job-2-nutty-by-nature-box-office-prediction/
https://toddmthatcher.com/2017/08/03/the-glass-castle-box-office-prediction/
Annabelle has received significantly better reviews than its predecessor, yet I still question its ability to open above it (the original was coming hot on the heels of The Conjuring). Still, my estimate for Creation has it easily topping the charts in the low 30s.
My lower teens estimate for Nutty by Nature (yeah you know me) should be good enough for second place considering expectations for holdovers and the weak debut of current #1 The Dark Tower (more on its opening below).
As for The Glass Castle, the current theater count is 1400 which is pretty low. Even though it’s based on a popular book from 2005, the marketing campaign seems rather quiet and I’ve got it outside the top five at $4.2 million. Note that this number could be revised up (and maybe down though doubtful) as the week rolls along.
Dunkirk may just fall one spot to third with Tower dropping to fourth. The five spot could be a battle between The Emoji Movie and Girls Trip. And with that, we’ll do a top 6 projections for this particular weekend:
1. Annabelle: Creation
Predicted Gross: $31.4 million
2. The Nut Job 2: Nutty by Nature
Predicted Gross: $12.2 million
3. Dunkirk
Predicted Gross: $11.7 million (representing a drop of 31%)
4. The Dark Tower
Predicted Gross: $7.6 million (representing a drop of 60%)
5. Girls Trip
Predicted Gross: $7.2 million (representing a drop of 37%)
6. The Emoji Movie
Predicted Gross: $6 million (representing a drop of 50%)
Box Office Results (August 4-6)
The long-awaited adaptation of Stephen King’s The Dark Tower experienced four revisions down from my original prediction post which put it in the mid 30s (that seems like a long time ago). It soon became clear the pic wasn’t going to perform too well and that bore out with $19.1 million (my final prediction was $18.4M). That’s still good for first place, but it’s a pretty darn soft debut. Poor reviews and word-of-mouth took its toll. This was only the third weekend of the year (and first of the summer) to feature a #1 movie performing under $20M (though I’d anticipate more later in the month).
Dunkirk dropped to second after two weeks on top with $17.1 million (ahead of my predicted $15.5M) for a total of $133M.
The Emoji Movie was third in its sophomore frame with $12 million (I said $11.4M) to bring its two-week tally to $49M.
Girls Trip took the four spot with $11.4 million, a bit shy of my $12.9M projection to bring the sleeper hit’s total to $85M.
The Halle Berry thriller Kidnap had a decent little opening in fifth with $10 million, easily outpacing my $6.8M projection. Its double digit debut was certainly on the higher end of expectations.
For Kathryn Bigelow’s Detroit, its performance was underwhelming. Despite very positive reviews, the 1960s set racial drama placed 8th with just $7.1 million compared to my $11.6M forecast.
And that does it for now, folks! Until next time…
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