Box Office Predictions: April 21-23

It is one busy post Easter weekend at the box office as six films roll out in wide or semi release. They are: romantic thriller Unforgettable with Katherine Heigl and Rosario Dawson, DisneyNature production Born in China, Armenian Genocide drama The Promise with Christian Bale and Oscar Isaac, found footage horror pic Phoenix Forgotten, British action-comedy Free Fire, and period piece adventure The Lost City of Z with Charlie Hunnam and Robert Pattinson. You can peruse my detailed prediction posts on each of them here:

https://toddmthatcher.com/2017/04/12/unforgettable-box-office-prediction/

https://toddmthatcher.com/2017/04/12/born-in-china-box-office-prediction/

https://toddmthatcher.com/2017/04/17/phoenix-forgotten-box-office-prediction/

https://toddmthatcher.com/2017/04/14/the-promise-box-office-prediction/

https://toddmthatcher.com/2017/04/17/free-fire-box-office-prediction/

https://toddmthatcher.com/2017/04/17/the-lost-city-of-z-box-office-prediction/

Before we get to the newbies, one thing seems for certain: The Fate of the Furious will easily repeat at #1 after its near $100M opening over Easter (more on that below). I foresee a drop in the mid 50s for it.

I see Unforgettable having little trouble placing highest among the debuts for a decent second place showing. Then it’s family holdovers The Boss Baby and Beauty and the Beast in third and fourth with Born in China rounding out the top five.

And here’s where it gets really interesting! I’m not expecting much out of Phoenix Forgotten or The Promise and have them opening in range with where Smurfs: The Lost Village and Going in Style should be at in their third weekends. I also believe The Lost City of Z will do fairly well on only 500 screens and actually have it in sixth. Bottom line: for the numbers 6-10, I have them separated by only half a million bucks.

Notice I didn’t mention Free Fire. That’s because I actually have it outside the top ten at $2.3M (which would probably put it 11th). That said, I’ve yet to screen a theater count for it and that could change the dynamic.

So… lots to chew on this weekend and here’s a projected top ten:

1. The Fate of the Furious

Predicted Gross: $43.2 million (representing a drop of 56%)

2. Unforgettable

Predicted Gross: $12.9 million

3. The Boss Baby

Predicted Gross: $9.2 million (representing a drop of 43%)

4. Beauty and the Beast

Predicted Gross: $7.8 million (representing a drop of 43%)

5. Born in China

Predicted Gross: $5.2 million

6. The Lost City of Z

Predicted Gross: $3.7 million

7. Smurfs: The Lost Village

Predicted Gross: $3.6 million (representing a drop of 47%)

8. Going in Style

Predicted Gross: $3.5 million (representing a drop of 45%)

9. Phoenix Forgotten

Predicted Gross: $3.4 million

10. The Promise

Predicted Gross: $3.2 million

Box Office Results (April 14-16)

The Fate of the Furious did manage to score the second highest April opening ever and the second highest debut of the franchise, though it did come in quite a bit under my expectations. Fate made $98.7 million, just topping the $97.3M achieved by Fast & Furious 6 (and well under the series pinnacle of $147.1M that Furious 7 did). While well below my $122.7 million projection, it’s still a solid opening that should leave the Fast brand in good order.

The Boss Baby dropped to second with $16 million (I said $15M) for a $116M tally with Beauty and the Beast in third at $13.7 million (I said $14.6M) for a $454M overall haul.

Smurfs: The Lost Village continued its ho-hum run in fourth with $6.7 million (I said $7.8M) in its sophomore frame for just a $24M total. Going in Style, also in weekend #2, rounded out the top five with $6.2 million (I went with $7.2M) for $23M overall.

Finally, Gifted expanded in theater count and was sixth with $3 million, under my $4.6M forecast.

And that does it for now, folks! Until next time…

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