Blogger’s Update (Saturday, 01/21, 4:56pm): As mentioned below, I have decided to reconsider and revise my opening weekend prediction for A Dog’s Purpose due to the swirling controversy regarding it. I am revising down from $17.9 million to just $10.3 million now.
Blogger’s Update (Wednesday, 01/18, 6:24pm): The prediction below for A Dog’s Purpose was written prior to the Wednesday, January 18th allegations in the media involving animal mistreatment on set. Obviously, this story could alter my estimate and I will be monitoring the story as it progresses. I will keep my current projection for the time being, but it is likely to change. I will post further updates as needed.
A Dog’s Purpose is based on a very successful 2010 bestseller by W. Bruce Cameron and the film version hits theaters next weekend. Chronicling the existence of one of man’s best friends through various incarnations, Purpose comes from director Lasse Hallstrom, who was nominated for an Oscar over 30 years ago for Swedish pic My Life as a Dog (he also made The Cider House Rules and Chocolat). Human stars here include Britt Robertson, Dennis Quaid, Josh Gad, and Peggy Lipton (yep, the one from TV’s “The Mod Squad”!).
This adaptation could be rather successful in bringing in a female audience (and dog lovers for that matter). The well-known source material should help and I even think it will likely surpass the opening weekend of its main competitor, Resident Evil: The Final Chapter.
I’ll estimate that Purpose reaches in the mid to high teens for a decent debut. That’s only about half of what Marley and Me made in 2008, but it’s still pretty doggone good.
A Dog’s Purpose opening weekend prediction: $10.3 million
**REVISED NUMBER BASED ON EVENTS
For my Resident Evil: The Final Chapter prediction, click here:
For my Gold prediction, click here: