Based on a 2011 French feature, Sleepless will attempt to bring audiences in when it debuts next weekend. The action thriller stars Jamie Foxx as a crooked cop embroiled in a kidnapping case. Michelle Monaghan (pulling double duty over MLK weekend with Patriots Day as well), T.I., Dermot Mulroney, David Harbour, and Gabrielle Union costar.
The Open Roads Films product could face a tough road attracting attention. For starters, competition is fierce with the aforementioned Patriots and Ben Affleck’s Live by Night looking to lure similar viewers. If it weren’t for that level of competition, my estimate here would probably be higher. There’s little doubt Sleepless will come in third among them.
Just how far in third is the real question. I don’t believe trailers and TV spots have done much to indicate this is anything more than a wait for On Demand experience. Foxx has his fans, but I suspect that will not be enough for anything other than a low double digits roll out.
Sleepless opening weekend prediction: $10.3 million
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