Box Office Predictions: October 28-30

For the previous two weekends at the box office, we’ve seen a total of seven features roll out in wide release. As the final frame of October is upon us, we just have one to close the month out – Inferno. This is the third teaming of director Ron Howard with Tom Hanks in adapting Dan Brown’s Robert Langdon novels to the screen. You can peruse my detailed prediction post on it here:

https://toddmthatcher.com/2016/10/19/inferno-box-office-prediction/

While Inferno should have no trouble debuting at #1, just how much it makes is a legit question. I’ve got it pegged at just over $30M, though my blog readers tend to disagree with 64% saying my prediction is Too High. 23% think I’m Just About Right with 13% believing I’m Too Low.

As for holdovers, Boo! A Madea Halloween had a much larger than anticipated debut last weekend (more on that below). Similar Madea titles that opened in the same range dropped about 60% in their second weekend. Could Halloween dip a bit lower since, you know, this is Halloween weekend coming up? Perhaps, but probably not by much.

Jack Reacher: Never Go Back should lose close to half its audience. Same for Ouija. The Accountant in weekend #3 has been experiencing good worth of mouth and its drop may not be quite as pronounced (I have it leaping over Evil).

And with that – the top 5 predictions for the weekend:

1. Inferno

Predicted Gross: $30.6 million

2. Boo! A Madea Halloween

Predicted Gross: $12.7 million (representing a drop of 55%)

3. Jack Reacher: Never Go Back

Predicted Gross: $12.4 million (representing a drop of 46%)

4. The Accountant

Predicted Gross: $8.7 million (representing a drop of 36%)

5. Ouija: Origin of Evil

Predicted Gross: $7.3 million (representing a drop of 48%)

Box Office Results (October 21-23)

In an unexpected box office twist, Tyler Perry outpaced Tom Cruise this weekend as Boo! A Madea Halloween scored a terrific debut with $28.5 million, more than double my meager $12.5M estimate. This marks the third highest debut for a Madea titled pic and ensures this character will be having other holiday fun (Thanksgiving’s probably next) into the future.

It was expected to top the charts, but Madea blocked that as Jack Reacher: Never Go Back debuted in second with $22.8 million (just below my $23.9M estimate). The Tom Cruise sequel suffered from middling reviews and it was following up a predecessor that isn’t exactly beloved. It should struggle to make the $80M earned by the first Reacher and it probably won’t.

Ouija: Origin of Evil didn’t scare up as much business as its predecessor, taking in $14 million for third place (I predicted $15.2M). With a lackluster C Cinemascore grade (same as the first one), it should fade fast, but may not have too calamitous a drop next weekend due to the Halloween holiday.

With all the newbies premiering, The Accountant slipped to fourth with $13.6 million. My prediction? $13.6M! At least I got something right this weekend! Its total stands at $47M.

The Girl on the Train was fifth with $7.1 million and I incorrectly had it outside the top five. The thriller has grossed $58M in three weeks.

The Zack Galifianakis led comedy Keeping Up with Joneses had to settle for seventh place with a poor $5.4 million, well below my $10.1M forecast. It actually performed worse than the star’s comedy from earlier this month, Masterminds. 

And that’ll do it for now, folks! Until next time…

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