Box Office Predictions: September 23-25

This past weekend, all newcomers failed to connect with audiences, but the fourth weekend of September has two openings where their prospects look more solid. They are the Denzel Washington/Chris Pratt Western remake The Magnificent Seven and Warner Bros animated Storks. You can read my detailed prediction posts on each right here:

I have Seven slated for the second largest September debut of all time, just behind last year’s Hotel Transylvania 2. As for Storks, I’m predicting a solid second place start.

Sully should fall to third after two weeks on top. As for the aforementioned newbies from last weekend, Bridget Jones’s Baby seems likely to have the smallest decline in its sophomore frame over Blair Witch and Snowden. In fact, while Blair Witch had the highest opening of the fresh titles (which isn’t saying much), I have it primed for a massive drop due to its putrid D+ Cinemascore average.

As far as where the readers think I am with predictions on our two newcomers:

The Magnificent Seven: 36% Too High, 35% Just About Right, 29% Too Low – quite the even split!

Storks: 46% Too Low, 36% Just About Right, 18% Too High

In last weekend’s poll, 74% incorrectly (including I) guessed that Blair Witch would be #1 while 26% correctly said Sully. 

And with that, let’s do a top six for this weekend:

1. The Magnificent Seven

Predicted Gross: $47.1 million

2. Storks

Predicted Gross: $27.9 million

3. Sully

Predicted Gross: $14.9 million (representing a drop of 31%)

4. Bridget Jones’s Baby

Predicted Gross: $5.1 million (representing a drop of 40%)

5. Snowden

Predicted Gross: $4.3 million (representing a drop of 47%)

6. Blair Witch

Predicted Gross: $3.4 million (representing a drop of 65%)

Box Office Results (September 16-18)

Sully once again landed (the pun is old, I know) safely in first place for the second weekend in a row with $21.6 million – just shy of my $23.3M forecast. The Tom Hanks hit has earned $70M thus far.

The curse of the Blair Witch applied to its dismal box office numbers as the sequel to the 1999 smash hit made just $9.5 million. I originally predicted $27.4 million before revising it down to $22.4M. I should have kept going down further and further. In a year that’s been mighty good for horror, the Witch debut gave us a rare dud. However, keeping things in perspective, it did only cost a measly $5 million to make, so it nearly doubled its budget in three days.

In more underwhelming sequel news – Renee Zellweger’s return to the big screen in her signature role was met with a shrug as Bridget Jones’s Baby earned $8.5 million, under my $12.3M estimate. The third entry in the franchise (and first in 12 years) posted its lowest debut in third, just under the $8.6M of 2004’s Bridget Jones: The Edge of Reason. 

Oliver Stone’s Snowden was fourth with $8 million, a bit ahead of my $6.8M prediction. This is just an OK showing as mixed reviews and perhaps a distaste for political drama on the big screen contributed to its ambivalent roll out.

Don’t Breathe stayed in the top five with $5.6 million ($75M total). I incorrectly didn’t include it as its drop-off was smaller than I anticipated.

When the Bough Breaks was sixth in weekend #2 with $5.4 million (I said $5.6M). It’s made $22M.

Last and least – the Christian concert doc Hillsong – Let Hope Rise tanked with only $1.3 million – less than half of my $3M projection for an unlucky 13th place showing.

And that will do it for now, friends! Until next time…


1 thought on “Box Office Predictions: September 23-25

  1. Yo Todd!

    I think our goal for 2017 needs to be to do the ‘Box Office Talk’ podcast we’ve been talking about.

    The Magnificent Seven – $43.6M
    Storks – $31.9M

    Have a great week, buddy!

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