Mila Kunis, Kristen Bell, and Kathryn Hahn headline the raunchy R rated comedy Bad Moms, hitting theaters next weekend. The pic will attempt to bring in a sizable female audience whose significant others may be busy with Jason Bourne. It could be a formula for success.
Moms is directed by Jon Lucas and Scott Moore, who are responsible for writing 2009’s The Hangover and the marketing campaign isn’t shy about highlighting that. Costars include Christina Applegate, Annie Mumolo, Jada Pinkett Smith, and Jay Hernandez.
The simple concept – Moms Gone Wild! – should be an easy sell for a summer comedy. It may not reach the heights of last summer’s critically lauded Trainwreck (another female driven R rated comedy), but I don’t see much reason why it wouldn’t match or top another one – 2014’s The Other Woman, which managed $24.7 million out of the gate.
Bad Moms opening weekend prediction: $26 million
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For my Nerve prediction, click here: