Steven Spielberg returns to family friendly entertainment with The BFG, which steps into theaters over the Fourth of July weekend. Based on Roald Dahl’s book, the late Melissa Mathison (who wrote E.T.: The Extra-Terrestrial) is responsible for the screenplay. Recent Oscar winner Mark Rylance is the BFG (Big Friendly Giant) with Ruby Barnhill, Penelope Wilton, Rebecca Hall, and Bill Hader in the supporting cast.
Disney is banking on the iconic director and the source material bringing kids and their parents to the multiplexes. Reviews have been mostly solid and it stands at 70% currently on Rotten Tomatoes.
While The BFG is likely to finish highest among the three films opening over the holiday weekend, it could be hindered by its competition. Finding Dory is likely to have a nice third weekend and The Legend of Tarzan could divert some of its audience away.
I look for this to open in the high 20s-low 30s over the Friday to Sunday portion of the weekend and probably get to the mid-high 30s when factoring in Monday’s July 4th.
The BFG opening weekend prediction: $26.6 million (Friday to Sunday), $33.2 million (Friday to Monday)
For my The Legend of Tarzan prediction, click here:
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