Sacha Baron Cohen is back in his first starring role in nearly four years with action comedy The Brothers Grimsby and the effort looks to be a real test of his drawing power. From Now You See Me director Louis Leterrier and costarring Mark Strong, Penelope Cruz, Rebel Wilson, Ian McShane, Isla Fisher, and Gabourey Sidibe – Grimsby may represent a low mark for Cohen’s headlining output.
He burst onto the film scene in 2006 with Borat to the tune of a $26 million opening and improved those numbers with Bruno‘s $30 million premiere three years. His last vehicle, 2012’s The Dictator, managed $17 million out of the gate. That number would probably be on the higher end of expectations for this, which is managing an OK 50% on Rotten Tomaotes and looks unlikely to be a breakout hit like he’s experienced in years past.
While Grimsby should reach double digits, I believe it may not get much beyond that for a disappointing haul.
The Brothers Grimsby opening weekend prediction: $11.4 million
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