The British set supernatural horror pic The Boy debuts next weekend, attempting to scare up some business for STX Entertainment. Directed by The Devil Inside maker William Brent Bell, this focuses on a creepy doll wreaking havoc on the nanny tasked to care for it (Lauren Cohan). Rupert Evans costars.
Trailers and TV spots for The Boy are a little bit creepy, but I’m not sure how much that will translate to box office dollars. Just last weekend, another horror title The Forest debuted to a respectable $13 million and it seems to me that this could premiere to around that number.
I wouldn’t be surprised if this flops and gets under double digits, but I’ll estimate that The Boy is able to reach close to those Forest grosses.
The Boy opening weekend prediction: $12.1 million
For my Dirty Grandpa prediction, click here:
For my The 5th Wave prediction, click here: