Box Office Predictions: August 21-23

As we enter the doldrums of late August at the box office, we have three new entries populating the multiplexes: horror sequel Sinister 2, Jesse Eisenberg/Kristen Stewart action comedy American Ultra, and video game inspired Hitman: Agent 47. You can read my detailed prediction posts on each here:

I don’t expect any of them to outdo the second weekend of current champ Straight Outta Compton, which made a boatload of cash this weekend (more on that below). Sinister 2 seems to be the only one with a shot, as horror films do often over perform. I expect both Ultra and Hitman to premiere under double digits.

Compton should actually drop precipitously in its sophomore frame considering many moviegoers likely wanted to rush out and see it. For comparison sake, Eminem’s 8 Mile dipped 62% in its second weekend and Compton could drop close to that (which is nothing against it considering it made way more out of the gate than anybody figured it would).

As for other holdovers, I look for Mission: Impossible – Rogue Nation to eek out a third place showing over Ultra and The Man from U.N.C.L.E. taking the five spot in weekend #2 after its disappointing opening.

And with that, my predictions for the weekend’s top six:

  1. Straight Outta Compton

Predicted Gross: $24.6 million (representing a drop of 59%)

2. Sinister 2

Predicted Gross: $16.2 million

3. Mission: Impossible – Rogue Nation

Predicted Gross: $10.4 million (representing a drop of 41%)

4. American Ultra

Predicted Gross: $9.8 million

5. The Man from U.N.C.L.E.

Predicted Gross: $7.1 million (representing a drop of 47%)

6. Hitman: Agent 47

Predicted Gross: $6 million

Box Office Results (August 14-16)

As mentioned, the NWA biopic Straight Outta Compton capitalized on its great reviews, music, and word of mouth and had a massive opening that exceeded all expectations. The film grossed an astonishing $60.2 million, blasting past my $39.3M estimate. With a reported budget of just $29 million, Compton represents another blockbuster for Universal Pictures in 2015.

Mission: Impossible – Rogue Nation dropped to second in weekend #3 with $17.1 million, a bit above my $14.9M projection. The hit fifth entry in Tom Cruise’s franchise stands at $138M so far.

The news was not good for The Man from U.N.C.L.E., which stalled with just a $13.4 million opening, under my $18.6M prediction. Audience attention was clearly elsewhere over the weekend and this planned franchise will likely end here.

Speaking of possibly dead franchises, the news kept getting worse for last weekend’s bomb Fantastic Four. It dropped a dramatic 68% in weekend #2 with just $8.1 million, under my predicted $11.1M. The Fox property has taken in an embarrassing $42M in ten days.

Finally, the Jason Bateman/Joel Edgerton suspense pic The Gift took in $6.5 million in its second weekend, right in line with my $6.3M estimate. The critically applauded film has made a respectable $23M.

And that’s all for now, folks! Until next time…


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