Box Office Predictions: May 8-10

Only one new film is daring to even challenge the second weekend of the Avengers squad and that would be Hot Pursuit, the cop comedy starring Reese Witherspoon and Sofia Vergara. It will attempt to bring in the female crowd and you can read my detailed prediction post on it here:

While I have Pursuit getting off to a pretty decent start, nothing will stand in the way of Iron Man and company reigning supreme for two weeks in a row. The big question is how far Ultron falls in its second frame. Will it drop the 50% that its 2012 predecessor did or in the 58% range of Iron Man 3 in 2013? I’ve got it dropping somewhere in between, though closer to the former (more on Avengers opening weekend further down).

The rest of the top five should be littered with leftovers all making under $4 million. The Jack Black/James Marsden comedy The D Train is only opening on around 700 screens and I’ll predict $1.7 million for it, which would leave it outside the top five.

And with that, my predictions for the weekend:

1. Avengers: Age of Ultron

Predicted Gross: $90.6 million (representing a drop of 52%)

2. Hot Pursuit

Predicted Gross: $21.3 million

3. Furious 7

Predicted Gross: $3.5 million (representing a drop of 48%)

4. The Age of Adaline

Predicted Gross: $3.5 million (representing a drop of 45%)

5. Paul Blart: Mall Cop 2

Predicted Gross: $3.2 million (representing a drop of 46%)

Box Office Results (May 1-3)

All prognosticators had one question when it came to Avengers: Age of Ultron: would it manage to have the largest domestic opening of all time and beat out the $207.4 million record of The Avengers? I predicted it would with an estimate of $212.7 million.

And I and many others were wrong and you probably have American Pharoah, Blake Griffin, Tim Duncan, Floyd Mayweather, and Manny Pacquiao to thank. Ultron still performed gangbusters with $191.2 million, posting the second all-time domestic debut. Yet the sports bonanza that took place all day and night Saturday likely kept it from setting the record. Still – don’t expect to hear much complaining from Disney or Marvel.

Holdovers populated the rest of the top five with all pictures dropping further than I thought they would, due to Avengers and all the weekend activity. Furious 7 was second with $6.6 million (I said $9.6M) and it lifted its cume to $331M. The Age of Adaline took third in its second weekend with $6.2 million ($8M predicted here) and its ten day total is $23M. Paul Blart: Mall Cop 2 was fourth with $5.8 million (I said $8.7M) and it’s made $51M at press time. Finally, Home was fifth with $3.4 million (my projection: $5.8M) and its total is $158M.

That’s all for now, folks! Until next time…

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