It Follows Box Office Prediction

After it premiered in May 2014 at the Cannes Film Festival, the low budget indie horror flick It Follows received rave reviews, so much so that it stands at 94% on Rotten Tomatoes. With a cast of unknowns and a director helming his first theatrical feature, Follows debuts in approximately 1200 theaters this Friday.

Its critical acclaim gives it the only real shot of breaking out at the box office. While reviews have deemed it terrifying, it is still tough to imagine that happening. The marketing campaign has been subdued and a better bet is the picture finding a cult following once it reaches VOD and cable.

I’ll predict a soft opening that will keep it outside the top five.

It Follows opening weekend prediction: $2.7 million