20th Century Fox is hoping family audiences turn out for The Book of Life, opening Friday. The 3D animated comedy comes from producer Guillermo del Toro and features the voices of Diego Luna, Zoe Saldana, Channing Tatum, Christina Applegate, Ice Cube, and frequent del Toro collaborator Ron Perlman.
Family competition does exist with the decently performing Alexander and the Terrible, Horrible, No Good, Very Bad Day entering its second weekend. As with most animated features that don’t have the Disney/Pixar label, The Book of Life faces an uphill battle to truly break out. It could cater to Hispanic families in a way few genre titles have, but I’m not sure that’s enough to get it past $20 million (though that’s not out of the question).
As I see it, this should open in the same mid to high teens range as recent animated titles Coraline, Paranorman, Free Birds and Escape from Planet Earth.
The Book of Life opening weekend prediction: $15.6 million
For my prediction on Fury, click here:
https://toddmthatcher.com/2014/10/12/fury-box-office-prediction/
For my prediction on The Best of Me, click here:
https://toddmthatcher.com/2014/10/12/the-best-of-me-box-office-prediction/
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