Box Office Predictions: March 6-8

The box office sees three new entries in the marketplace this Friday: Neill Blomkamp’s sci-fi action pic Chappie, the Vince Vaughn comedy Unfinished Business, and comedy/drama sequel The Second Best Exotic Marigold Hotel. You can read my detailed prediction posts on each here:

https://toddmthatcher.com/2015/02/28/chappie-box-office-prediction/

https://toddmthatcher.com/2015/02/28/unfinished-business-box-office-prediction/

https://toddmthatcher.com/2015/02/28/unfinished-business-box-office-prediction/

It’s hard to imagine Chappie not easily topping the charts, though I’m predicting its opening falls under director Blomkamp’s first two efforts, District 9 and Elysium.

I’m predicting Marigold Hotel will actually slightly outdo Business, which is bad news for the Vince Vaughn flick considering it opens on about twice as many screens.

As for holdovers, while Will Smith’s Focus was #1 for the weekend, its debut was lackluster and I expect it to fall in the mid 40s during sophomore weekend. Current #2 Kingsman: The Secret Service should round out the top five.

And with that, my top five predictions for the weekend:

1. Chappie

Predicted Gross: $23.8 million

2. Focus

Predicted Gross: $10.2 million (representing a drop of 45%)

3. The Second Best Exotic Marigold Hotel

Predicted Gross: $8.6 million

4. Unfinished Business

Predicted Gross: $8.4 million

5. Kingsman: The Secret Service

Predicted Gross: $7.7 million (representing a drop of 35%)

Box Office Results (February 27-March 1)

As mentioned, Will Smith’s caper pic Focus managed a first place opening, but not many bragging rights. It opened at $18.6 million, a bit below my $21.3M forecast. This represents the star’s second worst opening in 13 years, behind only the $14.8 million premiere of Seven Pounds in 2008. Smith is simply not the box office draw he once was and Focus, with its mixed reviews, proved that.

Kingsman remained in second place with $11.8 million, ahead of my $9.8M projection. The comic book based hit stands at $85.8M so far.

The SpongeBob movie took third with $10.8 million, above my $9.3M prediction. Its total is at a strong $139.9M.

Fifty Shades of Grey dropped to fourth after two weeks on top of the charts with $10.5 million, right on target with my $10.4M estimate. The three week total is at $147.3M.

Finally, new horror offering The Lazarus Effect failed to generate much audience interest with a ho-hum $10.2 million opening, a bit under my $11.6M prediction.

And that’s all for now, folks! Until next time…

Box Office Predictions: February 27-March 1

Two new pictures look to open in first and second this weekend at the box office as Will Smith’s con artist tale Focus and horror flick The Lazarus Effect with Olivia Wilde debut. You can peruse my detailed prediction posts on each here:

https://toddmthatcher.com/2015/02/21/focus-box-office-prediction/

https://toddmthatcher.com/2015/02/21/the-lazarus-effect-box-office-prediction/

I expect the Focus opening to not nearly be in line with your typical Will Smith action or science fiction extravaganza, but it should be enough to propel it to #1. Lazarus should see just over double digits, which I’ll predict will allow it the runner-up position.

As for holdovers, Fifty Shades of Grey experienced a massive drop-off in its sophomore weekend (more on that below). Its second to third weekend fall shouldn’t be quite as drastic, though I expect it’ll continue to lose more than half its audience. Kingsman: The Secret Service and SpongeBob should both experience percentage declines in the mid 40s and round out the top five.

And with that, my top five predictions for the coming weekend:

1. Focus

Predicted Gross: $21.3 million

2. The Lazarus Effect

Predicted Gross: $11.6 million

3. Fifty Shades of Grey

Predicted Gross: $10.4 million (representing a drop of 53%)

4. Kingsman: The Secret Service

Predicted Gross: $9.8 million (representing a drop of 46%)

5. The SpongeBob SquarePants Movie: Sponge Out of Water

Predicted Gross: $9.3 million (representing a drop of 44%)

Box Office Results (February 20-22)

Everyone expected Fifty Shades of Grey to experience a precipitous decline in weekend #2, but 74% is a lot. The picture stayed #1, however, with $22.2 million – below my estimate of $29.2M. The erotic tale has grossed $129.1M so far.

Kingsman: The Secret Service earned $18.3 million in its second weekend and I predicted… $18.3M! Gold star! The comic book adaptation has made $67M and looks to top the century club.

SpongeBob was third in its third frame with $16.5 million, right in line with my $16.8M projection and its total stands at $126.2M.

Of the three newbies over the weekend, the Kevin Costner sports drama fared the best, as I predicted. It made $11 million, just outshining my $9.7M prediction. With a reported budget of only $17M, this was a solid result.

Teen comedy The DUFF, another low budget offering at just $12 million, also did commendable business with $10.8 million, above my $7.9M estimate.

Oscar nominee American Sniper earned $10 million (right under my $11.1M projection) and the gargantuan total for it is at $320M.

Finally, raunchy comedy sequel Hot Tub Time Machine 2 tanked with a tepid $5.9 million, not matching my $8.3M prediction. While the original is a cult hit, audiences clearly weren’t clamoring for a follow-up and highly negative reviews didn’t assist.

That’s all for now, folks!

The Lazarus Effect Box Office Prediction

Relativity Media is hoping moviegoers are ready for some horror flick action as The Lazarus Effect debuts Friday. The supernatural pic features Olivia Wilde and Evan Peters from American Horror Story in its cast.

Lazarus is likely to be pretty much review proof, as most horror genre material is. Still it’s tough to see this really breaking through. The TV spots are decent, but not terribly effective and there seems to be a lack of buzz being generated.

This could really tank and open in the same range as Dark Skies from two years ago in late February. It managed just $8 million out of the gate. I think Lazarus will reach double digits, though not by a lot.

The Lazarus Effect opening weekend prediction: $11.6 million

For my prediction on Focus, click here:

https://toddmthatcher.com/2015/02/21/focus-box-office-prediction/