Paramount Animation hopes that Smurfs works for family audiences when it debuts July 18th. Based originally on a Belgian comic book series that turned into 1980s Saturday morning cartoon, Shrek the Third and Puss in Boots maker Chris Miller directs. Rihanna leads the voice cast as Smurfette. Others behind the mic include James Corden, Nick Offerman, JP Karliak, Daniel Levy, Amy Sedaris, Natasha Lyonne, Sandra Oh, Jimmy Kimmel, Octavia Spencer, Nick Kroll, Hannah Waddingham, Alex Sinter, Maya Erskine, Kurt Russell, and John Goodman.
The musical comedy hopes to reinvigorate a series that saw diminishing returns for the blue characters on the silver screen. 2011’s The Smurfs blended live-action with animation to terrific results with a $35 million opening and $142 million domestic haul. The 2013 follow-up essentially cut those earnings in half with an $18 million start and $71 million stateside. Smurfs: The Lost Village in 2017 was fully animated and totally underwhelming with $13 million out of the gate and $45 million overall.
Taking over distribution rights from Sony, Paramount is banking on Rihanna and nostalgia for this to land. That could be a challenge as younger viewers have had options this summer and the IP may not be one they’re even that familiar with.
Indications are that this might be lucky to match even the lowly Village numbers. That could mean just surpassing double digits or low teens.
Smurfs opening weekend prediction: $12.4 million
For my I Know What You Did Last Summer prediction, click here:
It’s the final weekend before the summer onslaught of high-profile wannabe blockbuster hits screens. Our final April weekend brings the Emma Watson/Tom Hanks thriller The Circle and rom com How to Be a Latin Lover. You can peruse my detailed prediction posts on each here:
As I see it, The Circle should be in for a second place showing behind the third weekend of The Fate of the Furious, which should manage to stay on top before Marvel’s Guardians slays all competitors when May hits.
As for Latin Lover, it certainly has the chance to over perform and could potentially nab the #3 spot. However, my estimate has it rounding out the top five with holdovers The Boss Baby and Beauty and the Beast above it.
There is another debut this weekend and that’s Sleight, the BlumHouse Tilt horror pic. I don’t have a theater count for it yet. Right now, I’ll predict $2.4 million though I could choose to revise once more information is available.
And with that, my top 5 predictions for the weekend:
1. The Fate of the Furious
Predicted Gross: $20.2 million (representing a drop of 47%)
2. The Circle
Predicted Gross: $16.3 million
3. The Boss Baby
Predicted Gross: $8.6 million (representing a drop of 32%)
4. Beauty and the Beast
Predicted Gross: $6.5 million (representing a drop of 35%)
5. How to Be a Latin Lover
Predicted Gross: $6.3 million
Box Office Results (April 21-23)
In a weekend where six new titles rolled out wide (or semi-wide), there some surprises here and there. One item that wasn’t surprising: The Fate of the Furious easily remained #1 with $38.4 million, a bit under my $43.2M projection. The eighth pic in the franchise has taken in $163M in ten days.
The Boss Baby held in second with $12.7 million (above my $9.2M estimate) for $136M overall. Beauty and the Beast remained third with $9.6 million (above my $7.8M forecast) to bring its total to $470M. That puts it at #10 for all-time domestic earners and climbing.
Other holdovers held up better than my predictions. Going in Style was fourth with $4.9 million (I said $3.5M). It’s made $31M. Smurfs: The Lost Village was fifth at $4.8 million (I said $3.6M) and it’s earned $33M.
Yes, that means none of the newcomers cracked the top five. Disney’s nature doc Born in China was sixth with $4.7 million, in line with my $5.2M estimate. In seventh was the Katherine Heigl/Rosario Dawson thriller Unforgettable. It also made $4.7 million and that’s way below my generous $12.9M projection. I mistakenly felt a decent female audience might turn out for it. Not so.
Then there’s Gifted. I had it outside the top ten, but it expanded its theater count and posted $4.5 million for eighth. Its total is $10M.
The Promise opened in ninth with $4 million (I said $3.2M). The Christian Bale/Oscar Isaac Armenian genocide drama looks to be a big money loser for its studio.
The Lost City of Z was 10th as it expanded its theater count with $2.1 million (below my $3.7M prediction). Found footage horror flick Phoenix Forgotten opened dismally in 11th with $1.8 million, not matching my take of $3.4M.
Finally, Brie Larson action comedy Free Fire was DOA in 17th place with just $994k (I said $2.3M).
It is one busy post Easter weekend at the box office as six films roll out in wide or semi release. They are: romantic thriller Unforgettable with Katherine Heigl and Rosario Dawson, DisneyNature production Born in China, Armenian Genocide drama The Promise with Christian Bale and Oscar Isaac, found footage horror pic Phoenix Forgotten, British action-comedy Free Fire, and period piece adventure The Lost City of Z with Charlie Hunnam and Robert Pattinson. You can peruse my detailed prediction posts on each of them here:
Before we get to the newbies, one thing seems for certain: The Fate of the Furious will easily repeat at #1 after its near $100M opening over Easter (more on that below). I foresee a drop in the mid 50s for it.
I see Unforgettable having little troubleplacing highest among the debuts for a decent second place showing. Then it’s family holdovers The Boss Baby and Beauty and the Beast in third and fourth with Born in China rounding out the top five.
And here’s where it gets really interesting! I’m not expecting much out of Phoenix Forgotten or The Promise and have them opening in range with where Smurfs: The Lost Village and Going in Style should be at in their third weekends. I also believe The Lost City of Z will do fairly well on only 500 screens and actually have it in sixth. Bottom line: for the numbers 6-10, I have them separated by only half a million bucks.
Notice I didn’t mention Free Fire. That’s because I actually have it outside the top ten at $2.3M (which would probably put it 11th). That said, I’ve yet to screen a theater count for it and that could change the dynamic.
So… lots to chew on this weekend and here’s a projected top ten:
1. The Fate of the Furious
Predicted Gross: $43.2 million (representing a drop of 56%)
2. Unforgettable
Predicted Gross: $12.9 million
3. The Boss Baby
Predicted Gross: $9.2 million (representing a drop of 43%)
4. Beauty and the Beast
Predicted Gross: $7.8 million (representing a drop of 43%)
5. Born in China
Predicted Gross: $5.2 million
6. The Lost City of Z
Predicted Gross: $3.7 million
7. Smurfs: The Lost Village
Predicted Gross: $3.6 million (representing a drop of 47%)
8. Going in Style
Predicted Gross: $3.5 million (representing a drop of 45%)
9. Phoenix Forgotten
Predicted Gross: $3.4 million
10. The Promise
Predicted Gross: $3.2 million
Box Office Results (April 14-16)
The Fate of the Furious did manage to score the second highest April opening ever and the second highest debut of the franchise, though it did come in quite a bit under my expectations. Fate made $98.7 million, just topping the $97.3M achieved by Fast & Furious 6 (and well under the series pinnacle of $147.1M that Furious 7 did). While well below my $122.7 million projection, it’s still a solid opening that should leave the Fast brand in good order.
The Boss Baby dropped to second with $16 million (I said $15M) for a $116M tally with Beauty and the Beast in third at $13.7 million (I said $14.6M) for a $454M overall haul.
Smurfs: The Lost Village continued its ho-hum run in fourth with $6.7 million (I said $7.8M) in its sophomore frame for just a $24M total. Going in Style, also in weekend #2, rounded out the top five with $6.2 million (I went with $7.2M) for $23M overall.
Finally, Gifted expanded in theater count and was sixth with $3 million, under my $4.6M forecast.
It’s Easter Weekend and it’s sure to be dominated by the release of The Fate of the Furious, the eighth picture in the blockbuster franchise. We also have the wide release of Gifted, a drama with Chris Evans and Octavia Spencer that expands to 1000 screens on Friday. You can peruse my detailed prediction posts on both here:
My estimate for Fate would give it the second largest debut of the franchise and second biggest April bow of all time… both behind 2015’s Furious 7.
The real battle could be for the #2 slot between hit holdovers The Boss Baby and Beauty and the Beast. I anticipate a razor thin margin between those titles.
Last weekend’s new releases Smurfs: The Lost Village (which suffered a lackluster opening) and Going in Style should round out the top five, in what could be a potentially close race itself.
As for Gifted, it had a decent roll out in limited release this past weekend and my forecast for it would put it in sixth place.
Holdovers should dominate the remainder of the top 5.
And with that, my top 6 predictions for the holiday frame:
1. The Fate of the Furious
Predicted Gross: $122.7 million
2. The Boss Baby
Predicted Gross: $15 million (representing a drop of 43%)
3. Beauty and the Beast
Predicted Gross: $14.6 million (representing a drop of 38%)
4. Smurfs: The Lost Village
Predicted Gross: $7.8 million (representing a drop of 41%)
5. GoinginStyle
Predicted Gross: $7.2 million (representing a drop of 40%)
6. Gifted
Predicted Gross: $4.6 million
Box Office Results (April 7-9)
The Boss Baby was tops for the second weekend in a row with $26.3 million. This is right on target with my $26.1M prognosis and the Dreamworks animated tale has made $89 million at press time.
Beauty and the Beast was second with $23.6 million, in line with my $24M estimate. The Disney smash stands at $430 million currently with $500M in its sights.
Smurfs: The Lost Village couldn’t break through with family audiences in its third place debut. The third flick in the franchise (and the first that’s totally animated) grossed just $13.2 million (I went higher with $20.4M).
The geriatric comedy GoinginStyle had an OK fourth place premiere with $11.9 million. I was close with $11.5M. The Morgan Freeman/Michael Caine pic will hope older crowds cause it to hold up well in subsequent weekends.
Ghost in the Shell was fifth with $7.3 million (I said $7.9M) to brings its unimpressive tally to just $31 million.
Finally, faith-based drama The Case for Christ made a decent case for itself with $3.9 million, just above my $3.4M estimate.
The first full weekend of April brings us a trio of new releases: family friendly animated three-quel Smurfs: The Lost Village, geriatric comedy Going in Style with Morgan Freeman and Michael Caine, and faith-based drama The Case for Christ. You can peruse my detailed individual prediction posts on them here:
As I see it, the Smurfs should easily be tops among the newbies. Yet it may not earn enough to topple the current #1 and #2 which also appeal to families – The Boss Baby and Beauty in the Beast. In fact, we could a rather close battle between Baby and Beauty this time around.
Going in Style has some sleeper potential, but I’m predicting a low double digits premiere which would put it in fourth place.
Ghost in the Shell had a disappointing opening (more on that below) and should lose a significant chunk of its audience in weekend #2 to round out the top five.
The Case for Christ is debuting on approximately 1100 screens. I’ve got it slated to earn $3.4 million, which would put outside the top five.
And with that, your top 5 estimates for the weekend:
1. The Boss Baby
Predicted Gross: $26.1 million (representing a drop of 48%)
2. Beauty and the Beast
Predicted Gross: $24 million (representing a drop of 47%)
3. Smurfs: The Lost Village
Predicted Gross: $20.4 million
4. Going in Style
Predicted Gross: $11.5 million
5. Ghost in the Shell
Predicted Gross: $7.9 million (representing a drop of 58%)
Box Office Results (March 31-April 2)
In a bit of an upset, Dreamworks animated The Boss Baby topped the charts with a fantastic $50.1 million, blowing past my meager $28.6M prediction. The Alec Baldwin voiced ‘toon proved critic proof (it stands at just 48% on Rotten Tomatoes) and gives its studio a sizable hit.
Beauty and the Beast continued its terrific run, but slipped to second with $45.4 million (just under my $48.8M estimate) for a total gross of $393M.
In a March frame where most pictures exceeded expectations, Ghost in the Shell achieved the opposite with a weak $18.6 million for third. This is well below my $30.3M prediction and it’s clear that casting controversies and mediocre reviews helped contribute to the middling premiere.
Power Rangers took a precipitous tumble in its sophomore frame with $14.2 million for fourth place, considerably under my $20.1M forecast. The severe second weekend drop puts in question any planned sequels.
Kong: Skull Island rounded out the top five at $8.5 million (I said $7.9M) for a $147M overall tally.
Finally, The Zookeeper’s Wife overcame so-so reviews with a pleasing showing in 10th with $3.2 million on only 541 screens. This bested my $2.1M projection and it could show sturdy legs as it expands its theater count this weekend. It’s per screen average was actually higher than that of Ghost in the Shell.
Columbia Pictures hopes that moviegoers have the blues in a good way next weekend when Smurfs: The Lost Village debuts. This is the third pic in the franchise based on the 1980s cartoon and the studio has made a change-up. While 2011’s The Smurfs and its 2013 sequel were a mix of live-action and animation, The Lost Village cuts the human aspect and is of the fully drawn variety. That means Neil Patrick Harris and Hank Azaria are nowhere to be seen, unlike the first two.
Voice over work is provided by familiar faces that include Demi Lovato, Rainn Wilson, Joe Manganiello, Mandy Patinkin, Michelle Rodgriguez, Jack McBrayer, Ellie Kemper, Danny Pudi, Ariel Winter, and Julia Roberts. Kelly Asbury, who handled directorial duties on Shrek 2, is behind the camera.
The 2011 Smurfs was a hit, opening to $35 million with an eventual $142M domestic haul. Part two did not fare as well, premiering to $17 million and $71M overall.
Competition for family audiences is considerable. Beauty and the Beast will still be bringing in the bucks in weekend #4, Powers Rangers will be in its third frame, and The Boss Baby will be entering its sophomore weekend.
That said, I expect The Lost Village to outdo what the second movie did out of the gate. I anticipate an opening in the high teens to low 20s. That likely means a third place showing behind Baby and Beauty. Whether or not that’s enough to push forward with planned sequel Smurf & Turf (in which the characters become embroiled in a vicious gangland war) remains to be seen.
Smurfs: The Lost Village opening weekend prediction: $20.4 million
Next weekend, Alec Baldwin is The Boss Baby in Dreamworks Animation’s latest feature. Based on a 2010 childrens book, the pic has the SNL hosting record setter voicing a wiser than his years infant. Other voice over work is provided by Tobey Maguire, Steve Buscemi, Jimmy Kimmel, and Lisa Kudrow.
Baby arrives in the midst of a number of titles catering to younger audiences and their families. Beauty and the Beast will be in its third weekend and still posting large earnings. Power Rangers will be in its sophomore frame and Smurfs: The Lost Village will debut the weekend after.
Reviews haven’t been strong so far with just a 27% rating on Rotten Tomatoes. That said, Baldwin has surely been visible as of late with his President Trump impression and Dreamworks has a mostly impressive track record in their animated division.
The competition is likely to be a factor keeping this from truly significant grosses, but I’ll still estimate Baby manages a high 20s to possibly low 30s birth.
The Boss Baby opening weekend prediction: $28.6 million
Over Memorial Day weekend this year, Disney’s Alice Through the Looking Glass opened to an abysmal $33 million over the holiday weekend, immediately making it one of the biggest bombs of 2016. How poor was that opening? It’s the sequel to 2010’s Alice in Wonderland, which made $116 million in its first weekend (which was a three-day frame, not a four-day one). Looking Glass will be lucky to make $80M in its entire domestic run, nearly $40M under what Wonderland earned in its premiere weekend. Ouch.
Is there an easy explanation? Did Disney take too long with the six year hiatus between franchise entries? Perhaps. Did the negative tabloid publicity surrounding star Johnny Depp hurt? Maybe.
Yet another explanation is likely part of the equation. In 2016, moviegoers have seemed to catch a case of “sequelitis” and their symptoms have been affecting box office grosses for a number of pictures already this year.
Over that same Memorial Day weekend, X-Men: Apocalypse ruled the charts with a $79 million debut. That would seem impressive, except X-Men: Days of Future Past made $110 million over the same weekend just two years earlier.
This story has repeated itself repeatedly in recent months. Ride Along 2 was expected to build on its predecessor’s opening weekend. The 2014 original cruised to a $41M opening. The sequel: $35M. When all was said and done, the first Ride made $44M more than its follow-up.
Other comedies have suffered the same fate. 2001’s Zoolander actually only made $45 million in its initial run, but became a major cult hit in subsequent years. It’s long gestating sequel would surely earn more. It didn’t. Just $28M.
2002’s My Big Fat Greek Wedding became the unexpected smash of that year with $241M stateside. Part 2? $59 million (to be fair, this was on the higher end of many expectations, but still just 25% of what the first Wedding did).
2014’s Neighbors? $150 million. Last month’s Neighbors: Sorority Rising? It should top out at around $60M.
Barbershop: The Next Cut will make $55 million, under the $75M and $65M of its predecessors (though still not bad).
The action crowd has showed their ambivalence. London Has Fallen earned a just OK $62 million compared to Olympus Has Fallen‘s $98M.
2014’s Divergent made $150 million. 2015’s Insurgent: $130 million. This year’s Allegiant: a troubling $66 million.
Then there’s The Huntsman Winter’s War, which may not even reach $50 million. It’s the sequel to Snow White and the Huntsman, which made $155 million.
Just this weekend, Teenage Mutant Ninja Turtles: Out of the Shadows took in $35 million in its debut, which is a shell of the $65 million that the first made two summers ago.
Faith based audiences propelled God’s Not Dead to a heavenly $60 million gross in 2014. Part 2? $20 million.
Kung Fu Panda 3 performed decently with $143 million, but couldn’t match part 1’s $215M or part 2’s $165M.
Seeing a trend here, folks?
There have been rare exceptions in 2016 so far. 10 Cloverfield Lane managed $72 million. Even though that’s below the $80M of Cloverfield, it’s still a solid gross and a profitable venture for its studio.
And Captain America: Civil War was widely expected to outdo the respective $176M and $259M earnings of the first two entries. This was due to it basically being The Avengers 3. It did and will top $400M domestically.
Coming this weekend: two more sequels will try to avoid the 2016 trend and both actually have a decent chance of succeeding. The Conjuring 2 is receiving positive reviews and its studio is hoping the goodwill left over from the 2013 original will propel it to similar grosses (I’m predicting it’ll make $42 million for its start, slightly above the first).
Now You See Me 2 is hoping to match the $29 million made by the 2013 original for its beginning. I’m predicting $24M.
If both of these titles come in below expectations, that may truly show that crowds are just plain sick and tired of seeing roman numerals and numbers behind titles. Looking over the remainder of the 2016 calendar, there’s a heap of sequels that could also struggle to match what came before them. They include:
The Purge: Election Year. Bridget Jones’s Baby. Underworld: Blood Wars. Jack Reacher: Never Go Back. Ouija 2. Bad Santa 2.
Even this month’s Independence Day: Resurgence is an iffy proposition to capitalize on the nostalgia factor from the 1996 original. It appears unlikely to match the $306M earned 20 years ago by the first one.
Next month’s Star Trek Beyond could have trouble matching the $228M made by part 2 in 2013.
Inferno, the third Tom Hanks thriller based on Dan Brown’s novels, is a question mark to match the $133M that Angels & Demons made in 2011 and certainly won’t approach The Da Vinci Code‘s $217M a decade ago.
When it comes to 2016 sequels, it might not all be bad news. Finding Dory (out June 17) shouldn’t have much trouble topping the $70M that Nemo made in 2003 (though whether it reaches its eventual gross of $380M is a mystery).
And July’s Jason Bourne should benefit from having Matt Damon return to the franchise after nine years away. It should manage to outpace the $113M made by Jeremy Renner’s The Bourne Legacy in 2012. However, could it approach the $227M earned by Damon’s last one, 2007’s The Bourne Ultimatum? Probably not.
Perhaps these disappointing results for so many sequels will cause studios to give us more original programming, but don’t hold your breath. Next year is already packed with follow-ups and some of them already look like they could be in trouble.
For instance, it’s probably safe to assume Disney is sweating over the fifth Pirates of the Caribbean flick, Dead Men Tell No Tales. Same goes for Lionsgate with their final Divergent pic, Ascendant.
Some of the 2017 sequels that may not have much to worry about: Guardians of the Galaxy Vol. 2. Fast 8. And, of course, Star Wars: Episode VIII.
Yet given the recent trends, who knows? No one thought Alice or Huntsman or Allegiantwould do that poorly and it’s contributed to a bad… and maybe badly needed downturn for sequels in 2016.