Ryan Reynolds doesn’t know his life exists inside a video game in Free Guy, out August 13th. The sci-fi comedy comes from director Shawn Levy, best known for the Night at the Museum franchise. Costars include Jodie Comer, Lil Rel Howery, Taika Waititi, Utkarsh Ambudkar, and Joe Keery.
Originally slated for release during the July 4th holiday weekend in 2020, Free has seen numerous COVID related delays. Early word-of-mouth (the official review embargo is still in place as of this post) is pretty positive. Reynolds has had a mixed box office showing lately since Deadpool became his signature character. Just earlier this summer, The Hitman’s Wife’s Bodyguard struggled a bit and sits below $40 million domestic.
Several family pics have exceeded projections this season with Space Jam: A New Legacy and Jungle Cruise hitting debuts of over $30 million. Free Guy has the disadvantage of not being a sequel or based on a known property. And, of course, there’s also the Delta variant uncertainty.
This isn’t the first foray into video game based features for Reynolds. Two summers ago, Pokemon: Detective Pikachu amassed a $50 million plus start. Due to the aforementioned challenges (and let’s not forget Pokemon is a huge brand too), Free Guy is unlikely to accomplish a gross of $30 million or over. Low to mid 20s is my take.
Free Guy opening weekend prediction: $21.3 million
After an unexpected year and a half long break between their comic book blockbusters, the Marvel Cinematic Universe is back in theaters with the release of Black Widow. The Scarlett Johansson stand-alone title looks to break the two-week old record of F9 by achieving the largest post COVID debut thus far. My detailed prediction post on it can be found here:
Despite also being available (for $30) on Disney Plus, I do believe Scarlett and company will reach a low to mid 80s number out of the gate. That easily surpasses the $70 million that F9 accelerated to in late June. Unsurprisingly, Widow is the only new wide release out on Friday.
The rest of the top five will consist of sequel holdovers with F9 slipping to second and probably losing at least 50% of its sophomore frame audience. The drop might be slightly lower for The Boss Baby: Family Business while a 55-60% dip for The Forever Purge seems likely. A Quiet Place Part II should spend its final frame in the top five.
And with that, my take on the weekend that lies ahead:
1. Black Widow
Predicted Gross: $83.3 million
2. F9
Predicted Gross: $11.3 million
3. The Boss Baby: Family Business
Predicted Gross: $8.6 million
4. The Forever Purge
Predicted Gross: $5.1 million
5. A Quiet Place Part II
Predicted Gross: $2.7 million
Box Office Results (July 2-5)
It may not have been your typical summer fireworks at the box office, but it was still booming for Hollywood considering what we’ve recently come out of. F9 easily took the top spot for the second weekend with $29.1 million over the four-day holiday frame. That’s just below my estimate of $30.1 million as the ninth saga in the series is up to $122 million.
The Boss Baby: Family Business started in second and in line with most projections at $19.6 million (a tad under my $21.7 million take). The animated follow-up (which was also streaming on Peacock) opened at a far cry from the $50 million of the original.
The Forever Purge showed some wear and tear to this franchise with $15.7 million in third. I was close at $16.1 million. That’s just over half of what 2016’s The Purge: Election Year made in the same July 4th period.
A Quiet Place Part II was fourth with $5.3 million (I said $5.5 million) as its loud total stands at $145 million.
Hitman’s Wife’s Bodyguard rounded out the top five and I incorrectly didn’t have it spotted there. The $3.8 million earned in its third go-round brings it to $32 million.
Finally, Peter Rabbit 2: The Runaway was seventh and I wrongly had it pegged at fifth (Cruella was 6th). The bunny hopped to $2.8 million and an overall $35 million tally.
The sequel heavy summer movie season thus far will become even more so over this holiday weekend with the release of The Boss Baby: Family Business and The Forever Purge. Will either manage to topple the record setting F9 from its #1 perch? You can peruse my detailed prediction posts on both follow-ups right here:
The short answer is probably not. F9 (as discussed below) expectedly generated the biggest opening weekend since 2019’s Star Wars: The Rise of Skywalker. Previous Fast franchise entries have dropped in the 60% range in their sophomore outings. I would anticipate the same here (especially since F9‘s B+ Cinemascore grade indicates audiences didn’t like quite it as much as previous pics). The four-day holiday could soften its drop a little, but I doubt by much.
I look for Boss Baby to debut in the low 20s over the long frame and that should easily mean the runner-up spot. The Forever Purge is a little tricky. This franchise has shown a commendable durability and the fifth flick could surprise. Yet my mid teens projection gives it a third place showing.
Holdovers A Quiet Place Part II and Peter Rabbit 2: The Runaway should fill out the remainder of the top five for an all sequel chart over this Independence Day. And with that, my estimates for Friday-Monday:
1. F9
Predicted Gross: $30.1 million
2. The Boss Baby: Family Business
Predicted Gross: $21.7 million
3. The Forever Purge
Predicted Gross: $16.1 million
4. A Quiet Place Part II
Predicted Gross: $5.5 million
5. Peter Rabbit 2: The Runaway
Predicted Gross: $4.6 million
Box Office Results (June 25-27)
F9 garnered the sixth highest debut of the nine Fast flicks with $70 million, racing slightly beyond my $64.8 million estimate. That might have been a bit of a disappointment under normal circumstances, but it is music to the ears of theater owners. As mentioned, the action fest rose to starting heights that haven’t been seen since the Christmas season of 2019.
A Quiet Place Part II stayed put in second with $6.1 million (I said $6.2 million) as its impressive tally reached $136 million. It easily stands as the biggest grosser thus far during the pandemic, though F9 and the forthcoming Black Widow could certainly challenge that.
Hitman’s Bodyguard’s Wife dropped to third in its sophomore frame with $4.8 million, a bit below my $5.6 million projection for a ten-dally total of $25 million.
Peter Rabbit 2: The Runaway was fourth with $4.7 million compared to my $4.1 million prediction. The kiddie sequel has taken in $28 million over three weeks.
Cruella rounded out the top five with $3.8 million (I went with $3.3 million) as the Disney live-action tale is up to $71 million.
The domestic box office should experience its largest debut in the COVID era with F9 as the only newcomer joining the fray this weekend. The ninth pic in the Fast and Furious franchise is poised to score the largest premiere since Star Wars: The Rise of Skywalker all the way back in December 2019. You can peruse my detailed prediction post on it here:
The question is: how big will it be? My mid 60s estimate puts it slightly above what spinoff Hobbs & Shaw accomplished two years ago and not in the high 90s stratosphere of immediate predecessor The Fate of the Furious from 2017.
As for the holdovers that will populate the remainder of the top five, it could be a close race for #2. If current champ Hitman’s Wife’s Bodyguard loses around half of its opening audience and A Quiet Place Part II only falls about a third, the latter could remain in the runner-up slot. Look for family features Peter Rabbit 2: The Runaway and Cruella to populate the remainder of the quintet.
And with that, my take on the weekend ahead:
1. F9
Predicted Gross: $64.8 million
2. A Quiet Place Part II
Predicted Gross: $6.2 million
3. Hitman’s Wife’s Bodyguard
Predicted Gross: $5.6 million
4. Peter Rabbit 2: The Runaway
Predicted Gross: $4.1 million
5. Cruella
Predicted Gross: $3.3 million
Box Office Results (June 18-20)
As anticipated, the trio of Ryan Reynolds/Samuel L. Jackson/Salma Hayek in Hitman’s Wife’s Bodyguard managed to top the charts and pretty much open in line with expectations. The poorly reviewed action sequel took in $11.3 million during the Friday to Sunday frame compared to my $12.6 million estimate. Its $16.7 million five-day take (it started out on Wednesday) is just under my $17.7 million projection.
A Quiet Place Part II dropped to second with $9 million, outpacing my $7.9 million prediction as the horror sequel now stands at $124 million.
Third place belonged to Peter Rabbit 2: The Runaway with $6 million (I said $6.6 million). The ten-day tally is $20 million.
The sequels keep on coming with The Conjuring: The Devil Made Me Do It in fourth at $5 million, falling under my guesstimate of $6.1 million. Total is $53 million.
Cruella rounded out the top five with $4.8 million and I incorrectly had it on the outside looking in. The Disney live-action remake is up to $64 million.
Finally, In the Heights suffered a hefty decline in its sophomore outing. Despite critical acclaim, the musical plummeted 63% for sixth place and $4.2 million. I was far more generous at $7.7 million. The lackluster tally is just $19 million.
F9 is likely to give us the biggest box office premiere since late 2019 and Star Wars: The Rise of Skywalker… but that’s not coming until late next week. For this weekend, we could see another frame like this latest one where no picture reaches the teens. We have one newcomer and that’s action comedy sequel Hitman’s Wife’s Bodyguard with Ryan Reynolds, Samuel L. Jackson, and Salma Hayek reprising their roles from the 2017 original. You can peruse my detailed prediction post on it here:
Bodyguard opens on Wednesday and I’m projecting its five-day count gets it high teens. That likely means low double digits for the traditional Friday to Sunday frame. That should be enough for it to open at #1 due to the disappointing returns for In the Heights this past weekend (more on that below).
We could see a showdown for the runner-up slot between A Quiet Place Part II and Heights. Both should experience declines in 30s range (there’s certainly the chance that the latter doesn’t fall that far due to solid word-of-mouth). Peter Rabbit 2: The Runaway may stay in fourth position after its lackluster start and that would put The Conjuring: The Devil Made Me Do It in fifth.
So as we await the return of Vin Diesel and his space bound vehicles, here’s how I have the top five shaking out:
1. The Hitman’s Wife’s Bodyguard
Predicted Gross: $12.6 million (Friday to Sunday); $17.7 million (Wednesday to Sunday)
2. A Quiet Place Part II
Predicted Gross: $7.9 million
3. In the Heights
Predicted Gross: $7.7 million
4. Peter Rabbit 2: The Runaway
Predicted Gross: $6.6 million
5. The Conjuring: The Devil Made Me Do It
Predicted Gross: $6.1 million
Box Office Results (June 11-13)
In a surprise development, A Quiet Place Part II returned to the top spot in its third frame with $12 million (ahead of my $9.4 million forecast). I had it pegged for third and the soft debuts of the newbies prevented that. The critically acclaimed horror sequel made some history along the way by becoming the first feature in the COVID era to reach $100 million. Its current total is $109 million.
Back to those disappointing newcomers as In the Heights came in on the very lowest end of expectations with $11.5 million… or not even half of my $26.8 million projection. Despite mostly glowing reviews and awards buzz, Heights simply didn’t come close to maximizing its potential. There’s plenty of theories as to why (including the fact that its streaming on HBO Max and the challenge of audiences going to theaters for non-sequels), but it’s tricky for Warner Bros to spin this. As mentioned, its best hope is for sturdy legs in the weekends ahead.
The Conjuring: The Devil Made Me Do It dropped from 1st to 3rd with $10.3 million compared to my $8.7 million prediction. The 57% drop isn’t too shabby for its genre and it’s taken in $44 million during the first ten days of release.
Family audiences didn’t hop to the multiplexes for Peter Rabbit 2: The Runaway. It placed fourth with $10.1 million. I was far generous at $15.9 million. Considering the 2018 original took in $25 million out of the gate, this is another hard one for its studio to explain away.
Lastly, Cruella rounded out the top five with $6.7 million (I said $6.3 million) for an overall tally of $55 million.
Hitman’s Wife’s Bodyguard (rolls right off the tongue… doesn’t it?) hits multiplexes on Wednesday, June 16th. The comedic action sequel brings back Ryan Reynolds, Samuel L. Jackson, and Salma Hayek with Frank Grillo, Richard E. Grant, Tom Hopper, Antonio Banderas, and Morgan Freeman joining the party. Patrick Hughes return to direct.
Originally slated to debut in August 2020 before its COVID delay, this follows up on the 2017 original which was a solid late summer performer. It opened to $21 million nearly four years ago with an eventual $75 million domestic take. At that time, Mr. Reynolds was hot off 2016’s Deadpool and that may have contributed to Bodyguard‘s success.
I genuinely wonder if audiences are clamoring for this to be a franchise and lean toward meh. The original achieved a B+ Cinemascore (which is decent but not great) and Reynolds doesn’t have the benefit of coming off a smash. Even with the expanded five-day rollout, I’m not even sure it reaches $20M+.
Hitman’s Wife’s Bodyguard opening weekend prediction: $12.6 million (Friday to Sunday); $17.7 million (Wednesday to Sunday)
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