Focus Features looks for genre fans to lock in on Obsession when it debuts May 15th. From writer/director Curry Barker, who will soon be taking over The Texas Chainsaw Massacre franchise, the horror flick originally premiered last fall at the Toronto Film Festival. Michael Johnston, Inde Navarrette, Cooper Tomlinson, Megan Lawless, and Andy Richter lead the cast.
With a teensy budget of around $1 million, Obsession captured the attention of patrons at TIFF during midnight showings. The Rotten Tomatoes score is 96% with 78 on Metacritic. Focus reportedly bought the rights for $15 million with hopes of a sleeper hit.
The optimistic projections have this managing $10 million to low teens. I’m not sure the awareness factor will allow for that so I’ll go just under double digits.
Obsession opening weekend prediction: $9.6 million
Video game based martial arts sequel Mortal Kombat II looks to kick off in the #1 spot while family friendly mystery The Sheep Detectives and concert pic Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D) also debut. You can peruse my detailed prediction posts on the trio of newcomers here:
2021’s Mortal Kombat franchise reboot faced hurdles from COVID related closures, but still managed to significantly top expectations with a $21 million start. It is anticipated that the sequel could double that figure and that’s where I’m projecting it. If it underwhelms and doesn’t match my prediction, a #1 debut could be in jeopardy.
That’s because holdovers The Devil Wears Prada and Michael loom. The former performed in line with its general anticipated range (more on that below) while Michael showed sturdy legs in its sophomore outing. I do believe the former will be more front-loaded with a drop over 50% (though the Mother’s Day audience could help). If Michael falls less than 35% (definitely achievable), it could stay in the runner-up position.
The other newbies should follow. The Sheep Detectives with Hugh Jackman appears headed for a fourth place showing in the lower teens. I have the Billie Eilish concert film (directed by James Cameron!) just under double digits and rounding out the top five.
Here’s how I see it playing out:
1. Mortal Kombat II
Predicted Gross: $43.1 million
2. Michael
Predicted Gross: $37.6 million
3. The Devil Wears Prada 2
Predicted Gross: $36 million
4. The Sheep Detectives
Predicted Gross: $14.6 million
5. Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D)
Predicted Gross: $8.3 million
Box Office Results (May 1-3)
While not quite beginning in grand fashion and exceeding expectations like Michael did, The Devil Wears Prada 2 still easily ruled the charts. With Meryl Streep, Anne Hathaway, and others reprising their roles from 20 years ago, the sequel hauled in $76.7 million. While that’s below my $86.5 million prediction, it is still a laudable figure. As mentioned above, the opening could be somewhat top heavy.
Michael showed commendable movement in second with a 44% decline at $54.4 million. That’s a tad more than my $51 million take as the record-setting biopic has earned $184 million in two weeks.
The Super Mario Galaxy Movie was third with $12.6 million, in line with my $12.1 million projection. The animated sequel crossed a milestone after five weeks with $402 million.
Project Hail Mary was fourth with $8.5 million (I said $8.2 million) for a seven-week tally of $318 million.
Haunted house horror flick Hokum, sporting fresh reviews, was fifth with $6.4 million. The Adam Scott headlined feature managed to outdo my $4.2 million forecast.
Finally, Andy Serkis’s animated rendering of Animal Farm flopped in sixth place with only $3.3 million though it did get beyond my $2.7 million estimate.
Songstress Billie Eilish and her sibling/producing partner Finneas O’Connell team with a rather well-known auteur for her latest concert feature when the generously titled Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D) hits multiplexes on May 8th. Said director is James Cameron, taking a break from his Avatar pics in a somewhat unexpected venture (though he’s certainly familiar with 3D).
Expectations for two-time Best Song Oscar winner Eilish are obviously less than Taylor Swift’s Eras movie. The unlikely best case scenario might be the $21 million start achieved by Beyoncé’s Renaissance experience. I’m skeptical. I think it falls under double digits.
Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D) opening weekend prediction: $8.3 million
Will audiences flock to The Sheep Detectives on May 8th? Amazon MGM hopes so with the family friendly tale based on a 2005 Leonie Swann novel. Mixing mystery with comedy, Hugh Jackman leads the human cast alongside Nicholas Braun, Nicholas Galitzine, Molly Gordon, Hong Chau, and Emma Thompson. Voicing the crime solving title creatures are Julia Louis-Dreyfus, Bryan Cranston, Chris O’Dowd, Regina Hall, Patrick Stewart, Bella Ramsey, and Brett Goldstein. Kyle Balda, a veteran of the Despicable Me and Minions franchises, directs.
Critics are being kind with 94% on Rotten Tomatoes and a 66 Metacritic. That could assist with parents taking the kids even though the source material is not huge IP domestically. A best case scenario could be a start in the high teens though I’m buying the projections in the lower to mid teens.
The Sheep Detectives opening weekend prediction: $14.6 million
Arriving in theaters five years after its predecessor, video game based Mortal Kombat II hopes to kick off with big numbers on May 8th. The martial arts sequel is actually the fourth overall feature in a franchise that began over 30 years ago, but was reinvigorated in April of 2021. Simon McQuoid returns as director with returning cast members Jessica McNamee, Josh Lawson, Ludi Lin, Mehcad Brooks, Lewis Tan, Damon Herriman, Chin Han, Tadanobu Asano, Joe Taslim, and Hiroyuki Sanada. New faces to the series include Karl Urban, Adeline Rudolph, and Tati Gabrielle.
The Warner Bros/New Line production is banking on the follow-up improving on the last entry. Keep in mind that 2021’s Kombat debuted in the midst of COVID closures and was released simultaneously on HBO Max. It still managed to exceed expectations with a $23 million premiere. That start was front-loaded with an eventual domestic tally of $42 million (the sophomore frame drop was a whopping 73%).
Even with that in mind, the outlook looks rosy that fans of the IP will be game for part II. I’m projecting it matches or even exceeds part 1’s overall take in the first weekend.
Mortal Kombat II opening weekend prediction: $43.1 million
For my The Sheep Detectives prediction, click here:
Two decades after the original was a blockbuster that showed staying power, The Devil Wears Prada 2 should fashion an impressive start to kick off May. We also have haunted house horror flick Hokum and Andy Serkis directed animated adaptation of Animal Farm debuting. You can peruse my detailed prediction posts on the trio of newcomers here:
Meryl Streep, Anne Hathaway, and others are back for Prada 2 in a sequel that seems to have audiences with a genuine eagerness to revisit the characters. The original opened to $27 million, but the follow-up is expected to triple those numbers. A best case scenario could be nine digits. I have it in the mid 80s as nostalgia and a high female turnout should push it to a runaway #1 debut.
Expectations are more tempered with other newbies. My mid single digits projection for the well-reviewed Hokum with Adam Scott should mean a fifth place showing.
As for Animal Farm from Angel Studios, meh reviews and a quiet marketing campaign could put this in low single digits. My $2.7 million forecast certainly leave it outside of the high five.
Besides the Prada premiere, the second major storyline is how Michael will perform in its sophomore frame after a sizzling beginning (more on that below). The musical biopic wasn’t a hit with many critics (38% on Rotten Tomatoes), but patrons are digging it as evidenced by the 97% audience score on the same site. Encouraging word-of-mouth might result in a drop in the 40% range. That’s similar to where Bohemian Rhapsody and Elvis eased in their second weekends. However, due to the sheer size of its performance, I will hedge and say a mid to high 40s drop could occur.
The Super Mario Galaxy Movie and Project Hail Mary should respectively move down a slot to third and fourth and add to their considerable hauls.
Here’s how I see the top five shaking out:
1. The Devil Wears Prada 2
Predicted Gross: $86.5 million
2. Michael
Predicted Gross: $51 million
3. The Super Mario Galaxy Movie
Predicted Gross: $12.6 million
4. Project Hail Mary
Predicted Gross: $8.2 million
5. Hokum
Predicted Gross: $4.2 million
Box Office Results (April 24-26)
Michael wanted to be startin’ with the greatest opening ever for its genre and it achieved that and then some. The look at Michael Jackson’s first two decades of massive fame stunned with $97.2 million compared to my $81 million prediction. That blows away the former musical biopic record of $60 million held by Straight Outta Compton. It will need $216 million to claim the largest domestic take for that genre held by Bohemian Rhapsody. That should happen.
After three weeks in the pole position, The Super Mario Galaxy Movie was second with $20.5 million. That’s in line with my $19.9 million take as the animated sequel grew to $385 million. A gross over $400 million is set to arrive by this weekend.
Project Hail Mary was third with $12.8 million as its 37% fall in weekend #6 was more Earth bound than previous meager declines. The sci-fi awards hopeful sits at $305 million.
Lee Cronin’s The Mummy held a bit better in frame #2 than I figured with $5.5 million compared to my $4.4 million call. The poorly received attempted franchise reboot has made only $23 million after two weeks.
The Drama rounded out the top five with $2.6 million (I said $2.8 million) for a four-week total of $44 million.
Unless I’m vastly underestimating the number of toddlers clamoring for George Orwell adaptations, Animal Farm could face a tough road when it opens May 1st. Based on the author’s 1945 dystopian fable, Andy Serkis directs the animated treatment with an all-star voice cast. That includes Seth Rogen, Gaten Matatrazzo, Kieran Culkin, Glenn Close, Laverne Cox, Steve Buscemi, Woody Harrelson, Jim Parsons, Kathleen Turner, Iman Vellani, and Serkis himself voicing multiple parts.
Precious dollars might be hard to secure. Angel Studios is handling distribution duties and their marketing footprint appears light. Buzz is also quiet and the mostly mediocre reviews (36% Rotten Tomatoes, 40 Metacritic) should give parents pause to take the kiddos. Add all that up and this Farm might yielded a return in the low single digits.
Animal Farm opening weekend prediction: $2.7 million
For my The Devil Wears Prada 2 prediction, click here:
After a South by Southwest premiere that yielded positive word-of-mouth, Damian McCarthy’s Hokum is out May 1st. The Irish set haunted house tale features Adam Scott, better known for his TV work in Parks and Recreation and Succession. Costars include Peter Coonan, David Wilmot, Florence Ordesh, and Austin Amelio.
The Neon distributed effort truly has critics on its side with a 97% Rotten Tomatoes rating and a 79 Metacritic. The awareness factor, however, for this scary movie appears low. A best case scenario could be an overperformance in the higher single digits, but I’m skeptical. A low bar could be an opening similar to Presence, another Neon fright fest from last year. It made $3.3 million for its start. I’ll give Hokum a bit more.
Hokum opening weekend prediction: $4.2 million
For my The Devil Wears Prada 2 prediction, click here:
Arriving two decades after its predecessor on May 1st is the fashion dramedy The Devil Wears Prada 2. It will bank on riding a nostalgic wave and large female audience. David Frankel is back in the director’s seat with returning stars Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci alongside series newbies Justin Theroux and Kenneth Branagh (and a number of cameos).
In the summer of 2006, the first Prada was a solid counter programing performer. Opening to $27.5 million, it legged out impressively to a $124 million domestic haul. Most importantly, it has stuck around in the cultural zeitgeist over the past 20 years.
This truly appears to be an example where the sequel will outdo the original. Marketing has been heavy and the dawn of May indicates supreme confidence from 20th Century Studios. For Streep, it should blow away her best ever debut held by Mamma Mia! ($27.6 million) with the OG Devil right behind it. I believe this could triple (or more) what part one achieved (not adjusted for inflation) during its launch.
The Devil Wears Prada 2 opening weekend prediction: $86.5 million
Michael looks to set records for its genre just as its title subject set records in the music business decades ago. Antoine Fuqua’s look at Michael Jackson’s life is the primary wide release this weekend and you can peruse my detailed prediction post on it here:
As outlined in that post, Michael looks to surpass the $60 million mark that Straight Outta Compton set for best ever in the musical biopic field. I am projecting it will do so with plenty of room to spare in the low-80s. If it hits that figure, it will certainly stand a good shot at surpassing the $216 million that Bohemian Rhapsody made back in 2018. If and when it achieves a gross beyond that number, it’ll set the high mark overall domestically in the genre. There is some concern that subpar reviews might be a hindrance, but I’m still banking on a wide audience turnout.
The emergence of the King of Pop will cause The Super Mario Galaxy Movie and Project Hail Mary to drop spots after being 1-2 for the last three weekends. Lee Cronin’s The Mummy should see the biggest percentage drop of holdovers are an unimpressive start (more on that below) with The Drama rounding out the top five.
I will note that Mother Mary with Anne Hathaway could pop into the high five with a planned expansion. However, I’ve yet to see a theater count following a limited release on the coasts so I’m not placing it there.
Here’s how I envision it all shaking out:
1. Michael
Predicted Gross: $81 million
2. The Super Mario Galaxy Movie
Predicted Gross: $19.9 million
3. Project Hail Mary
Predicted Gross: $15.3 million
4. Lee Cronin’s The Mummy
Predicted Gross: $4.4 million
5. The Drama
Predicted Gross: $2.8 million
Box Office Results (April 17-19)
The Super Mario Galaxy Movie ruled the charts once again in its third frame with $36.4 million, in range with my $38.4 million prediction. After three weeks, the animated sequel has generated $356 million as it should blast past $400 million in short order.
Project Hail Mary was runner-up and it continued a remarkable run of meager declines. The sci-fi critical and commercial hit made $20.5 million, ahead of my $17.9 million forecast. The five-week total is rock solid $285 million.
Horror heavy franchise reboot Lee Cronin’s The Mummy stumbled in third with $13.5 million, under my $17.2 million take. With so-so reviews, scary movie fans did not turn out in the way Warner Bros. hoped for. With a C+ Cinemascore grade, look for this to wrap up its theatrical run quickly.
The Drama was fourth with $4.8 million, not matching my $6 million call. The unconventional romance is up to $39 million after three weekend.
Rom com You, Me & Tuscany fell 50% in its sophomore outing to fifth with $3.8 million (I said $4.5 million) for $14 million overall.
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