The Color Purple Box Office Prediction

Blogger’s Update (12/21): I am increasing my The Color Purple one-day projection from $7.9M to $12.9M

An adaptation of the Broadway musical that was adapted from the 1985 Steven Spielberg film that was adapted from the Alice Walker novel, The Color Purple is out in theaters Christmas Day. The awards hopeful’s cast includes Fantasia Barrino (reprising her role from the play), Taraji P. Henson, Danielle Brooks, Colman Domingo, Corey Hawkins, H.E.R., Ciara, Halle Bailey, Aunjanue Ellis, Jon Batiste, Louis Gossett Jr., and David Alan Grier. Blitz Bazawule directs with Spielberg and Oprah Winfrey (who first rose to fame in the ’85 version) producing.

The source material is obviously well-known as this hopes to attract moviegoers on the big holiday. Christmas is on a Monday in 2023 so this projection is only for that day. Obviously that limits the estimate, but that’s not the only limiting factor. Purple has not generated the Oscar buzz that it’s probably hoped for (though Brooks is a threat to win Supporting Actress). Its inclusion in Best Picture is very much in question (it missed a Golden Globe nod earlier this week).

This should still succeed in bringing an African-American and female audience. I’m anticipating its initial day could see a gross in the higher single digits as it hopes to perform well throughout the end of the year and January.

The Color Purple opening day prediction: $12.9 million (Monday estimate only)

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Aquaman and the Lost Kingdom Box Office Prediction

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The Iron Claw Box Office Prediction

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