In a newsworthy announcement from this week, Zack Snyder’s Army of the Dead will roll out in hundreds of venues on May 14 prior to its Netflix debut one week later. The zombie thriller (sporting a reported budget of $90 million) stars Dave Bautista, Ella Purnell, Omari Hardwick, Ana de la Reguera, Theo Rossi, Hiroyuki Sanada, Tig Notrao, and Garret Dillahunt.
This is the first time where the streaming giant and some theater chains have agreed on a wider release plan. Cinemark and Alamo Drafthouse are just two companies that will be showing Snyder’s latest. The same cannot be said for AMC and Regal so that limits Army‘s capacity. While some Netflix titles have played on limited screens for awards consideration, the estimated 600 count here is a high mark.
Snyder’s name has been visible due to his reworking of 2017’s Justice League that recently hit HBO Max. That combined with its often popular genre could bring out eager fans who wish to get the jump on its streaming release. That said, 600 screens certainly limits its potential. There’s also the matter of Spiral, the reboot of the Saw franchise that could siphon viewers aware and appears poised to easily debut at #1.
Giving Army a per screen average of around $4,200 would result in a gross between $2-3 million and that’s what I’m envisioning.
Army of the Dead opening weekend prediction: $2.5 million
For my Spiral: From the Book of Saw prediction, click here:
For my Those Who Wish Me Dead prediction, click here:
For my Profile prediction, click here: