Earlier this week (on Tuesday), Batman Forever celebrated its 25th anniversary of release. For those who may not recall, this was when Joel Schumacher took over the franchise from Tim Burton and Val Kilmer replaced Michael Keaton as the Caped Crusader. Tommy Lee Jones (coming off an Oscar for The Fugitive) and Jim Carrey (the hottest comedic star in America after the one-two-three punch of Ace Ventura: Pet Detective, The Mask, and Dumb and Dumber) costarred as villains Two-Face and The Riddler, respectively. Nicole Kidman was in the mix as Bruce Wayne/Batman’s love interest and Chris O’Donnell was introduced as Robin. Sounds like a recipe for a box office bonanza right? Indeed it was.
In mid June 1995, Forever scored the best opening weekend of all time and was the first feature to make over $50 million in its first three days. The $52.7 million tally topped the previous record holder from two summers before (a little something called Jurassic Park). Forever would hold the title for two years before being toppled by… The Lost World: Jurassic Park.
The all-time premiere record has since changed 11 times, including in 2008 with another Batflick The Dark Knight at $158 million. The current holder is Avengers: Endgame at $357 million. And that right there shows how much times have changed. In a quarter century, the first frame of Endgame made 7x that of Forever. Higher ticket prices are certainly a factor. Yet in 25 years, Val Kilmer’s grapples with Jim Carrey went from a highest ever start to now 225th. By the way, 224th place belongs to… The Lego Batman Movie! And now, Forever lags behind such forgettable material as The Nun, The Karate Kid remake, Valentine’s Day, and DC’s own hugely disappointing Green Lantern.
Speaking of disappointing, I’m certainly of the opinion that Forever was just that as far as quality. It’s not nearly as bad at what followed with Schumacher’s sequel Batman & Robin. However, it was a big letdown from what Burton accomplished before and what Christopher Nolan achieved a decade later with the start of The Dark Knight trilogy. What remains is an interesting snapshot in time when a $50 million debut was new territory and it took the Bat Signal (even a rather mediocre one) to get there.