Tenet Box Office Prediction

Blogger’s Note (09/02): On the eve of its premiere, I am upping my estimate from $31.9 million to $36.9 million. Those adjustments are reflected in the numbers below.

Let’s start here – Christopher Nolan’s Tenet is maybe the most challenging box office prediction I’ve ever had to write. This is, of course, mostly due to the COVID-19 pandemic. Yet this isn’t the only reason.

After a series of coronavirus related delays that altered its planned July premiere, the epic spy thriller is set for an extended Labor Day weekend premiere. It marks the latest mega budget (north of $200 million) feature from one of the few directors whose name is the main attraction. The recognizable actors in front of the camera include John David Washington, Robert Pattinson, Elizabeth Debicki, Michael Caine, and Kenneth Branagh.

Tenet is out tomorrow (August 26) in numerous territories including Canada, the United Kingdom, France, Germany, and Italy. The international rollout could provide clues as to how it will perform stateside. That occurs on Thursday, September 3rd and runs through the holiday weekend. Speaking of Labor Day, this is traditionally considered a slow weekend at the box office as the summer season draws to a close. Like everything else this year, 2020 is far different.

While Unhinged and this weekend’s The New Mutants are the first two wide releases post COVID, Tenet is by far the most eagerly awaited and high profile. There was never any doubt that this would open theatrically and on some IMAX venues. The VOD route was never explored. While a screen count is not yet available, I’m currently assuming it’ll be around 2500. If that changes, my prediction might too.

Reviews are mostly solid with a Rotten Tomatoes score of 82%. That said, some critical reaction is a bit on the mixed side. Unlike 2017’s Dunkirk, this follow-up is not generating immediate awards buzz. As mentioned, Nolan is a bankable commodity with or without Oscar chatter. You have to go back to 2006’s The Prestige to find the last entry in his filmography to gross under $100 million domestically. Both Dunkirk and its predecessor Interstellar grossed close to $200 million overall in the States. His Batman trilogy and Inception all took in north of $200 million or far more.

So where does that leaves us? Looking at Interstellar and Dunkirk, both titles achieved per theater averages of just over $13,000 for respective starts of $47 million and $50 million. The difference is that Interstellar began on 3500+ plus screens and Dunkirk at 3700+.

Due to the lower availability of venues (especially in major markets like NYC and LA) and the ongoing uncertainty of major audience turnout, giving Tenet a $10,000 per screen average would equate to around $25 million for the traditional Friday to Sunday portion of its five-day start. I’m choosing to ratchet that up to $25.7 million. Adding Thursday and Labor Day in, I’ll kick in another $11.2 million.

Let’s end here – I am still in severe guesstimating mode and Tenet is undoubtedly the first giant test case in this new cinematic reality. Over the next few days, it’s certainly feasible that I will update this estimate. We shall see, but here’s where I stand as of now.

Tenet opening weekend prediction (Thursday, September 3-Monday, September 7): $36.9 million

Oscar Watch: Tenet

If there’s something that could be called a breathlessly awaited review embargo, it lapsed today with Christopher Nolan’s Tenet. The filmmaker’s latest time bending thriller is out in various foreign territories over the next few days with a launch (in somewhat limited fashion) planned for the United States during Labor Day weekend.

Tenet was already one of the year’s most anticipated titles as Nolan is one of the few directors that can guarantee an audience and potential awards attention. It was originally planned for a mid July global launch before the COVID-19 pandemic altered the strategy. The pic is being rightfully looked at as the first major test for theaters post COVID.

So what’s the verdict? Tenet, with just over 30 reviews in, stands at a solid 88% on Rotten Tomatoes. However, that number doesn’t tell the whole story. While some critics are hailing it as another visionary work from Nolan, there are others more measured and middle of the road in their write-ups. There is some negativity peppered in.

When Dunkirk was released three years ago, the WWII epic was an immediate Oscar contender and it ended up with 8 nominations. Same goes for Nolan’s 2010 summer smash Inception as it also scored 8 nods. With Tenet, my gut feeling based on early reaction is that it’s far from a shoo-in for the biggest categories.

In that sense, this could more closely follow the trajectory of 2014’s Interstellar. That Matthew McConaughey space tearjerker wound up with 4 nominations: Hans Zimmer’s Original Score, the two Sound races, and Production Design. Tenet could certainly be a player in those categories (Zimmer is scoring here too). Additionally, Visual Effects and Cinematography are definite possibilities.

However, Picture, Director, and Original Screenplay appear far more questionable. As for the cast, it’s worth noting that only one performance in any Nolan feature has been nominated. That would, of course, be Heath Ledger’s Supporting Actor win for the The Dark Knight in 2008. Critical reaction doesn’t indicate that the cast of John David Washington, Robert Pattinson, Elizabeth Debicki, Michael Caine, and Kenneth Branagh are likely to be in the mix.

Bottom line: Tenet did not establish itself as an immediate player in the top of the line races today, though technical nods seem assured. My Oscar Watch posts will continue…

Summer 2010: The Top 10 Hits and More

Today on the blog, we come to the third and final replay of the cinematic summers from 30, 20, and 10 years ago. If you missed my posts covering 1990 and 2000, you may find them right here:

https://toddmthatcher.com/2020/07/18/summer-1990-the-top-10-hits-and-more/

https://toddmthatcher.com/2020/07/25/summer-2000-the-top-10-hits-and-more/

This brings us to 2010 where sequels ruled the top 3 slots and a couple of other significant franchises were born. We also all had our collective minds blown by Christopher Nolan’s brand of time shifting sci-fi action.

As I have with previous entries, I’ll recount the top ten hits, some other notable titles, and the flops of the season. Let’s get at it!

10. The Other Guys

Domestic Gross: $119 million

The buddy cop comedy marked the fourth collaboration in six years between director Adam McKay and his lead Will Ferrell after Anchorman: The Legend of Ron Burgundy, Talladega Nights: The Ballad of Ricky Bobby, and Step Brothers. It also marks Ferrell’s first teaming with Mark Wahlberg and the pair would go on to make two successful and family friendlier Daddy’s Home pics.

9. The Last Airbender

Domestic Gross: $131 million

Based on the Nickelodeon animated series, the fantasy adventure marked a departure from M. Night Shyamalan’s twisty suspense thrillers. It did, however, maintain the filmmaker’s recent trend of critically savaged titles (arriving two years behind the lambasted The Happening). It couldn’t match its reported $150 million budget stateside.

8. Grown Ups

Domestic Gross: $162 million

Adam Sandler continued to prove himself review proof with this comedy where he recruited buddies Kevin James, Chris Rock, David Spade, and Rob Schneider for another sizable hit. A sequel followed three years later.

7. The Karate Kid

Domestic Gross: $176 million

Produced by his parents Will and Jada, this retooling of the 1984 blockbuster starred Jaden Smith with Jackie Chan as his mentor. Shot for just about $40 million, it grossed over $300 million worldwide. Surprisingly, a planned sequel never materialized.

6. Shrek Forever After

Domestic Gross: $238 million

Typically a gross of $238 million is quite an achievement, but not necessarily in this case for the Dreamworks animated franchise. Forever grossed less than its three predecessors and generated mixed critical reaction.

5. Despicable Me

Domestic Gross: $251 million

At the start of summer 2010, not many would have have projected this original Illumination Entertainment animated tale would outdo Shrek. Yet that’s exactly what occurred and two sequels and the Minions spin-off franchise have followed.

4. Inception

Domestic Gross: $292 million

Coming hot off the heels of 2008’s The Dark Knight, Christopher Nolan had another huge earner in his collaboration with Leonardo DiCaprio. It might have been a challenge to follow the plot, but audiences gave it their best and a worldwide take over $800 million occurred. Multiple Oscar nominations, including Best Picture (though not Nolan’s direction), resulted.

3. The Twilight Saga: Eclipse

Domestic Gross: $300 million

2010 found audiences still enraptured by the Robert Pattinson and Kristen Stewart and Taylor Lautner vampire romance. The third entry in the series set a midnight earnings ($30 million) opening record that stood for a year before Harry Potter swept it away.

2. Iron Man 2

Domestic Gross: $312 million

The Marvel Cinematic Universe was still in its infancy a decade ago as this was the third pic of the bunch. Part 2 posted fine numbers, but was considered a bit of a letdown compared to the first edition. It did mark the first appearance of Scarlett Johansson’s Black Widow and a buff and whip cracking Mickey Rourke as the main villain.

1. Toy Story 3

Domestic Gross: $415 million

Pixar easily ruled the season with the third flick in the studio’s startup series. Arriving 15 years after the original, the return of Woody and Buzz was a critical darling that earned a Best Picture nomination and lots of love from all ages. Part 4 would follow in 2019.

And now for some other noteworthy pictures from the time frame:

Salt

Domestic Gross: $118 million

Arriving two years after her action hit Wanted, this spy thriller hovered just outside the top 10 and managed to just outgross its $110 million budget in North America.

The Expendables

Domestic Gross: $105 million

Sylvester Stallone led a band of action heroes in this early August title that tapped the nostalgia of moviegoers. A pair of sequels followed that would bring in more genre heavy hitters like Arnold Schwarzenegger, Jean-Claude Van Damme, Bruce Willis, Wesley Snipes, Chuck Norris, and Harrison Ford.

Eat Pray Love

Domestic Gross: $80 million

This adaptation of a 2006 bestseller starring Julia Roberts brought in a sizable female audience and hit just over $200 million worldwide against a $60 million budget.

Dinner for Schmucks

Domestic Gross: $73 million

Steve Carell and Paul Rudd headlined this midsize hit that got mixed reviews. It has since turned into a bit of a cult favorite in subsequent years.

Scott Pilgrim vs. the World

Domestic Gross: $31 million

There’s no question that I could have put this teen action romance in the misfires column as it made just a fraction of its $85 million price tag. However, the Edgar Wright title has since achieved significant status as an impressive original work with a major following.

The Kids Are All Right

Domestic Gross: $20 million

This domestic dramedy became a major awards player and was nominated for Best Picture with acting nods going to Annette Bening, Julianne Moore, and Mark Ruffalo.

MacGruber

Domestic Gross: $8 million

Just as with Pilgrim, this SNL spin-off with Will Forte was a financial bomb. Yet it has also turned into a cult classic and there’s a rumored sequel or TV spin-off in the making.

Winter’s Bone

Domestic Gross: $6 million

This indie mystery is notable for introducing Jennifer Lawrence to critics, if not a wide audience. Bone would earn the star her first Oscar nomination in addition to a Best Picture nod. Of course, Ms. Lawrence would break out in the next two years with the X-Men and Hunger Games series and her Oscar victory happened in 2012 with Silver Linings Playbook. 

And now for some movies that didn’t match their expectations:

Robin Hood

Domestic Gross: $105 million

With a budget that may have been as high as $200 million, Robin Hood reunited Russell Crowe with Ridley Scott. A decade earlier, they made Gladiator which was a giant hit that won Best Picture. As for this version of the oft told saga, it’s largely forgotten.

Sex and the City 2

Domestic Gross: $95 million

The second installment cinematically of the beloved HBO series, part 2 made more than $50 million below its predecessor from 2008. Critics also savaged it.

Prince of Persia: The Sands of Time

Domestic Gross: $90 million

A hoped for franchise for Disney, the $150 million fantasy pic couldn’t hit the century mark in North America. Lead Jake Gyllenhaal has since expressed his regret for doing it.

The A-Team

Domestic Gross: $77 million

A year after his breakthrough in The Hangover, this action pic based on the 1980s TV series didn’t quite turn Bradley Cooper (alongside Liam Neeson) into an action star. Audience mostly found it, well, expendable.

Knight and Day

Domestic Gross: $76 million

Tom Cruise and Cameron Diaz couldn’t provide enough star power for this action comedy to get near its budget north of $100 million.

Cats & Dogs: The Revenge of Kitty Galore

Domestic Gross: $43 million

Perhaps nine years was too long a break between sequels. The original family tale was an unexpected hit at $93 million in 2001, but the long gestating sequel didn’t gross half that number.

Jonah Hex

Domestic Gross: $10 million

This DC Comics based title with Josh Brolin in the title role and Megan Fox was an instant flop, barely making eight figures against a $47 million budget. It also held a sad 12% Rotten Tomatoes rating.

And that wraps up my looks at the summers of decades past, folks! I’ll have 1991, 2001, and 2011 recaps up in a year’s time…

X-Men at 20: A Look Back

Twenty years ago today, Bryan Singer’s X-Men arrived in theaters and it’s not hyperbole to call it one of the most influential pictures of the 21st century. The 20th Century Fox release found the comic book genre at a rather low point at the end of that said century. While Blade was a nice size hit in 1998, the years prior found at a lot to be desired with the quality of the genre. 1995 brought us Judge Dredd and 1997 saw the release of Batman and Robin, which found the Caped Crusader with Bat nipples and bad reviews.

X-Men, though it’s hard to remember now, was released at a time where the idea of superhero tales was an uncertain box office prospect. This is two years before Spider-Man broke all kinds of financial records. This is five years prior to Christopher Nolan reinvigorating the Bat franchise with his Dark Knight trilogy. And this was eight years before Robert Downey Jr. was cast as Tony Stark/Iron Man, officially kicking off the Marvel Cinematic Universe.

In the summer of 2000, X-Men was by no means a guaranteed hit. It did, however, have credibility with the behind the scenes talent and cast. Bryan Singer was known for his heralded The Usual Suspects. Acclaimed actors Patrick Stewart, Ian McKellen (fresh off an Oscar nod for Gods and Monsters), Anna Paquin, and Halle Berry were among the onscreen players. And it was another casting decision that provided its most enduring legacy. Russell Crowe, who headlined that summer’s Oscar winner Gladiator, originally turned down the part of Wolverine. Dougray Scott was then cast in the role, but had to drop out when his role as the villain in Mission: Impossible II (also out that summer) prevented him from filming. So it was the unknown Hugh Jackman who donned the claws. He would go on to make it his signature role as he played Logan/Wolverine in numerous sequels and spin-offs (including three stand-alone projects of wildly divergent qualities).

Let’s back up. Before the 2000 release, X-Men was in development for over a decade and a half. At one point, James Cameron was slated to produce with his then wife Kathryn Bigelow attached to direct. Later on, Robert Rodriguez turned the project down. A gander at the pic’s Wikipedia page is an entertaining read (Mariah Carey was in the mix for Storm at one juncture and Angela Bassett was first choice). X-Men was rushed to make its summer release date 20 years ago today after it was originally intended for Christmas 2000.

That rushed feeling does show on up on screen a little, but the overall end result speaks for itself. What occurred two decades ago is a major mark in the comic book movie renaissance that continues to this day. The franchise has certainly had its ups and downs. X2: X-Men United was the first sequel in 2003 and it is generally considered a high point. Three years later, Brett Ratner took over directorial reigns with The Last Stand and (while a huge hit) the quality took a dip. Matthew Vaughn would reestablish critical kudos in rebooting the series in 2011 with First Class (bringing Michael Fassbender, James McAvoy, and Jennifer Lawrence to the screen playing younger counterparts to key characters). Jackman’s first spin-off X-Men Origins: Wolverine faced deserved backlash while 2017’s Logan was lauded and landed an Adapted Screenplay Oscar nomination. And a cheeky and R rated offshoot called Deadpool with Ryan Reynolds would dazzle audiences and critics alike. Last summer’s Dark Phoenix didn’t do any dazzling and was another low ebb in the series. Spin-off The New Mutants has seen release date changes that began in 2018 and it’s pretty much a running joke as to whether it will ever come out.

That long road began in 2000 and has shaped the cinematic universe since. And if you had to mark a spot for the comic book landscape today as it stands now on the screen, it started that day.

Batman Forever Ago: A Quarter Century Box Office Report

Earlier this week (on Tuesday), Batman Forever celebrated its 25th anniversary of release. For those who may not recall, this was when Joel Schumacher took over the franchise from Tim Burton and Val Kilmer replaced Michael Keaton as the Caped Crusader. Tommy Lee Jones (coming off an Oscar for The Fugitive) and Jim Carrey (the hottest comedic star in America after the one-two-three punch of Ace Ventura: Pet Detective, The Mask, and Dumb and Dumber) costarred as villains Two-Face and The Riddler, respectively. Nicole Kidman was in the mix as Bruce Wayne/Batman’s love interest and Chris O’Donnell was introduced as Robin. Sounds like a recipe for a box office bonanza right? Indeed it was.

In mid June 1995, Forever scored the best opening weekend of all time and was the first feature to make over $50 million in its first three days. The $52.7 million tally topped the previous record holder from two summers before (a little something called Jurassic Park). Forever would hold the title for two years before being toppled by… The Lost World: Jurassic Park. 

The all-time premiere record has since changed 11 times, including in 2008 with another Batflick The Dark Knight at $158 million. The current holder is Avengers: Endgame at $357 million. And that right there shows how much times have changed. In a quarter century, the first frame of Endgame made 7x that of Forever. Higher ticket prices are certainly a factor. Yet in 25 years, Val Kilmer’s grapples with Jim Carrey went from a highest ever start to now 225th. By the way, 224th place belongs to… The Lego Batman Movie! And now, Forever lags behind such forgettable material as The Nun, The Karate Kid remake, Valentine’s Day, and DC’s own hugely disappointing Green Lantern.

Speaking of disappointing, I’m certainly of the opinion that Forever was just that as far as quality. It’s not nearly as bad at what followed with Schumacher’s sequel Batman & Robin. However, it was a big letdown from what Burton accomplished before and what Christopher Nolan achieved a decade later with the start of The Dark Knight trilogy. What remains is an interesting snapshot in time when a $50 million debut was new territory and it took the Bat Signal (even a rather mediocre one) to get there.

Oscars 2019: The Case of Joaquin Phoenix

The Case of posts for performers up for Academy Awards on February 9th arrived at Joaquin Phoenix as Joker in the Todd Phillips directed blockbuster:

The Case for Joaquin Phoenix

After three previous nominations for Gladiator, Walk the Line, and The Master, all signs are pointing to Phoenix finally getting the gold. For this particular comic book pic, Joker defied all expectations with a worldwide gross of over a billion dollars. Much of the focus was on Phoenix’s intense performance and he’s been rewarded with Golden Globe and SAG victories already. The film itself leads the Oscars with 11 total nominations.

The Case Against Joaquin Phoenix

The release of Joker was met with some controversy about its themes and overall message. There could be enough of a backlash that it could prevent Phoenix rising up to the podium.

The Verdict

Simply put, he is a massive front runner for his first Academy Award. If Phoenix does so, he would make a bit of Oscar history. There’s only been one combination of actors winning for playing the same fictional character: Marlon Brando and Joaquin’s Joker costar Robert De Niro as Michael Corleone in the first two Godfather epics. In 2008, Heath Ledger was posthumously awarded Supporting Actor as Joker in The Dark Knight. Expect there to be a second instance of that occurring.

My Case of posts will focus next on Charlize Theron for Bombshell!

2019: The Year of Joaquin Phoenix

My first Year of 2019 post for actors named Scarlett Johansson on account of her remarkable year in film. My second goes to her A.I. character’s human boyfriend from 2013’s Her, Joaquin Phoenix. The mysterious performer has been a fixture onscreen for 30 years dating back to Parenthood. He’s a thrice nominated Oscar contender for Gladiator, Walk the Line, and The Master who’s yet to win.

That could change this year due to his title role in Joker from Todd Phillips. The project was considered a significant risk for Warner Bros and this is evidenced by its $40 million budget (peanuts for a comic book adaptation). The result? Over a billion dollars worldwide.

Phoenix is not the first actor to make his interpretation of the Joker iconic. Yet this origin story was the most unexpected smash success. I currently have Joker slated to receive eight Academy nods, including Picture. Its biggest chance at victory goes to Phoenix. If he wins, he would follow Heath Ledger to the podium after his performance in 2008’s The Dark Knight. That would be Oscar history as only one other combination exists of two actors winning statues for playing the same character. This honor belongs to Marlon Brando and Phoenix’s costar Robert De Niro as Michael Corleone in the first two Godfather pics.

For three decades, Phoenix has appeared in numerous acclaimed works with kudos for his skills. Joker might finally earn him the Academy’s praise with his billion dollar gamble. My Year of posts will continue…

Oscar Watch: Joker

Comic book movies arrive in quick order these days, but not many draw comparisons to Martin Scorsese’s Taxi Driver. Such is the case with Joker, the breathlessly anticipated stand-alone DC Universe title featuring Joaquin Phoenix in the title role. It has premiered at Venice Film Festival ahead of its October 4 stateside release. Early critical reaction portrays this as a grim, sometimes terrifying, and often brilliant experience. And Phoenix’s work is being called masterful.

You’ll recall that it was just over a decade ago that Heath Ledger posthumously won an Oscar in The Dark Knight as the same iconic villain. Based on word from Venice, there seems to be a strong possibility that Phoenix will receive his fourth nod for his acting (Supporting for Gladiator, lead in Walk the Line and The Master). Even with a high profile costar like Robert De Niro, I suspect all the acting chatter will be directed to the head clown.

Joker could prove to be a massive box office success and that might increase its chances for a Picture nod, direction for Todd Phillips, and the Adapted Screenplay. Bottom line: don’t be surprised if Phoenix becomes the second actor to get Oscar love for this character. My Oscar Watch posts will continue…

The 2019 Oscar Season Cometh

As the summer season winds down, the movie industry and this blog’s attention will soon turn to the Oscar race. And if you think it’s too early to do that, consider that less than a month from now – an avalanche of Academy hopefuls will be unveiled at film festivals. Toronto, Venice, Telluride, and the New York festivals are on deck. The programmers behind those events have already released the names of many of the pictures premiering. Here are some of the pictures wishing for Oscar glory that are hitting the circuit:

A Beautiful Day in the Neighborhood

Tom Hanks is iconic children’s host Mr. Rogers in director Marielle Heller’s follow-up to last year’s Can You Ever Forgive Me?, which nabbed nods for Melissa McCarthy and Richard E. Grant. Premiering at Toronto.

Ad Astra

James Gray has made multiple critical darlings, but has yet to pop up on the awards circuit radar screen. Could this sci fi drama with Brad Pitt and Tommy Lee Jones change that? Premiering at Venice.

An Officer and a Spy

It will need serious acclaim to overcome the baggage that comes from its maker Roman Polanski, but this historical thriller will attempt to do so in Venice.

Dolemite Is My Name

Prior to its anticipated Netflix launch, Craig Brewer’s biopic of comedian Rudy Ray Moore portrayed by legendary comic Eddie Murphy will bow at Toronto.

Ema

Pablo Larrain has had his pics No and Jackie attract awards nods and this Chilean drama hopes to follow suit. Premiering at Venice.

Ford v Ferrari

Matt Damon and Christian Bale star in James Mangold’s 1960s set tale of the flashy automotive industry. Premiering at Toronto.

Harriet

Cynthia Erica was a breakout in last year’s Widows. This year she has an Academy baity role as abolitionist Harriet Tubman in this historical epic from Kasi Lemmons. Premiering at Toronto.

Jojo Rabbit

This concoction from Taika Waititi is set during WWII with a dark comedic premise finding a young child with an imaginary friend who happens to be Hitler. The filmmaker himself plays Hitler. Scarlett Johansson and Sam Rockwell are among the cast.

Joker

Heath Ledger won a posthumous gold statue as the comic book villain in The Dark Knight. Joaquin Phoenix will attempt the same here. Premiering at Venice.

Judy

It’s been awhile since Renee Zellweger had a role receiving awards buzz. This biopic of Judy Garland could alter that. Premiering at Toronto.

Just Mercy

This drama about a falsely accused prisoner features Michael B. Jordan, Jamie Foxx, and Brie Larson. Premiering at Toronto.

Knives Out

Rian Johnson’s murder mystery has a sprawling cast of hopefuls including Daniel Craig, Chris Evans, Jamie Lee Curtis, Toni Collette, and Michael Shannon. Premiering at Toronto.

Marriage Story

Noah Baumbach is a favorite of the critical community. This drama is headlined by Scarlett Johansson and Adam Driver and hits Venice and other fests before its Netflix premiere.

The Goldfinch

Brooklyn director John Crowley adapts this drama based on a well-known 2013 novel. The cast includes Nicole Kidman and Oakes Fegley. Premiering at Toronto.

The Irishman

Rightly kicking off the New York Festival, Martin Scorsese directs this gangster saga starring Robert De Niro, Al Pacino, and Joe Pesci.

The Laundromat

Oscar winner Steven Soderbergh directs this dramatic thriller with Meryl Streep, Gary Oldman, and Antonio Banderas. Premiering at Venice.

The Personal History of David Copperfield

Lion nominee Dev Patel is the Charles Dickens character with a supporting cast including Tilda Swinton and Hugh Laurie. Premiering at Toronto.

The Two Popes

Jonathan Pryce is Pope Francis and Anthony Hopkins is Pope Benedict in this Netflix effort from director Fernando Meirelles. Premiering at Toronto.

Followers of this blog know that I’ll do Oscar Watch posts on each of these and many others as they screen in the coming weeks. Stay tuned!

 

The Depths of Hellboy

Over the past year and change, the superhero genre has been flush with massive successes such as Black Panther, Avengers: Infinity War, Aquaman, Captain Marvel, and current box office champ Shazam!, which has dutifully met expectations. The upcoming Avengers: Endgame is looking to set the all time opening record in two weeks. Something was bound to eventually get lost in the shuffle and that turned out to be Hellboy this weekend.

The film rebooted the Dark Horse Comics franchise that debuted in 2004 with Guillermo del Toro behind the camera and Ron Perlman as the horn clad anti-hero. A 2008 sequel, Hellboy II: The Golden Army, built on the grosses of its predecessor.

Neil Marshall took over directorial duties for the new Hellboy with David Harbour of “Stranger Things” cast as the title character. All along the way, the marketing campaign seemed curiously muted. It was as if Lionsgate might have known they had a dog on their hands. And they did. The review embargo didn’t lift until late this week. Rotten Tomatoes has been ripe with bad critical reaction with a 15% score. CinemaScore audiences haven’t been kind either with a lowly C rating.

On Sunday, the initial results have Hellboy in third place with just $12 million. Not only is that behind the second frame of Shazam!, it’s after the debut of the Regina Hall comedy Little. To put that in perspective, the 2004 Hellboy made $23 million out of the gate. The Golden Army took in $34 million. For both of those films, the opening weekends represented a hefty chunk of the overall earnings. In the case of the second installment, it fell hard in its sophomore frame due to another comic boom sequel premiering called The Dark Knight. With its toxic word of mouth, I expect this version to tumble at least 60% in weekend #2 and probably more.

If there’s any silver lining for the studio, it’s that the reboot cost a reported $50 million. That’s certainly low on the scale for this genre. Yet we can be sure this iteration of the character is a one-off. And we’ve found out what the depths of Hellboy are on a financial level and it’s not pretty.