March 13-15 Box Office Predictions

Uncertainty at the box office persists this weekend as three new titles open in wide release: the faith-based drama I Still Believe, comic book based Vin Diesel action pic Bloodshot, and Blumhouse thriller The Hunt. You can peruse my detailed prediction posts on the trio here:

https://toddmthatcher.com/2020/03/03/i-still-believe-box-office-prediction/

https://toddmthatcher.com/2020/03/04/bloodshot-box-office-prediction/

https://toddmthatcher.com/2020/03/05/the-hunt-box-office-prediction/

Pixar’s Onward should manage a second frame atop the charts. However, a drop of close to 50% could occur and that would mean high teens or low 20s. Of the newcomers, I Still Believe looks poised for runner-up status as its core Christian audience should turn out (similar to 2018’s I Can Only Imagine).

As for Bloodshot and The Hunt, I question whether they can reach double digits and there could be a battle in the 3-5 slots between them and holdover The Invisible Man. The uncertainty I speak of is, of course, due to current events. The Coronavirus impact on the moviegoing public is playing out as we speak and is certainly a factor to consider with estimates.

And with that, my top 5 take:

1. Onward

Predicted Gross: $19.8 million

2. I Still Believe

Predicted Gross: $14.6 million

3. Bloodshot

Predicted Gross: $9.6 million

4. The Invisible Man

Predicted Gross: $8 million

5. The Hunt

Predicted Gross: $7.7 million

Box Office Results (March 6-8)

One doesn’t expect Pixar to have an underwhelming start at multiplexes, but that’s precisely what happened with Onward. Its $39.1 million premiere marks the weakest wide rollout in the studio’s modern era. It’s well under my $54.3 million estimate. Reviews that weren’t as gushing as their other titles may have contributed, in addition to previously mentioned outside factors.

The Invisible Man dropped to second with $15.1 million, a bit under my $17.2 million projection. The two-week total is $52 million against the minor $7 million budget.

Sports drama The Way Back with Ben Affleck opened in third and right in line with expectations with $8.1 million (I said $8.3 million).

Family fare filled the rest of the top 5 as Sonic the Hedgehog was fourth at $7.7 million compared to my $9 million take for $140 million overall. The Call of the Wild was fifth with $6.7 million (I said $7.1 million) for $57 million at press time.

And that does it for now, folks! Until next time…

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