STX Entertainment is hoping affinity for a popular plush toy brings youngsters out next weekend for UglyDolls. The animated musical comedy takes it characters from a line of squishy creatures launched in 2001. Kelly Asbury, who did Shrek 2 and Gnomeo & Juliet, directs and Robert Rodriguez (of all people) has a story credit. The voice cast is mostly a mix of musicians and comedians and they include Kelly Clarkson, Nick Jonas, Janelle Monáe, Pitbull, Blake Shelton, Wanda Sykes, Gabriel Iglesias, Emma Roberts, Bebe Rexha, and Charli XCX.
While UglyDolls looks to pack movie houses, it could face resistance and absolutely faces serious competition. It arrives the week after Avengers: Endgame, which should still be minting money. Furthermore, this debuts the weekend before Pokemon: Detective Pikachu, which hopes to bring in a sizable family audience.
This could get lost in the shuffle and I suspect it might. The possibility certainly exists for a high teens to even $20 million start, but I suspect low to mid teens is where this ends up.
UglyDolls opening weekend prediction: $13.8 million
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For my Long Shot prediction, click here: