Superfly debuts in theaters this Wednesday and hopes to bring in a primarily African-American crowd with some other action fans mixed in. The film is a remake of the 1972 blaxploitation crime flick that starred Ron O’Neal. That early 70s effort is remembered more today for its killer soundtrack by soul legend Curtis Mayfield. This one has a soundtrack overseen by hip hop star Future. Its music influence includes its director who goes by Director X and he’s best known for shooting videos for Usher, Drake, Rihanna, and many others. The cast includes Trevor Jackson, Jason Mitchell, Michael Kenneth Williams, and Jennifer Morrison.
The success or failure of Superfly will certainly depend on the attendance of its intended audience. Younger crowds may not be familiar at all with its four decade old plus source material and that could provide a challenge. On the other hand, I’ve seen plenty of advertising – particularly during the NBA playoffs.
I’ll project this falls a under double digits for the Friday to Sunday portion of the weekend and struggles to catch double digits for the five day premiere.
Superfly opening weekend prediction: $5.3 million (Friday to Sunday), $7.2 million (Wednesday to Sunday)
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