The relatively new Entertainment Studios is hoping for another sleeper hit next weekend when The Hurricane Heist hits theaters. The disaster crime flick comes from director Rob Cohen (best known for making the original The Fast and the Furious and xXx) and centers on a group of bank robbers trying to pull off a job during a Category 5 hurricane. The cast includes Toby Kebbell, Maggie Grace, Ryan Kwanten, Melissa Bolona, and Ralph Ineson.
Made for a reported $35 million, Heist‘s best hope is that it will make some cash based on its concept (star power will not be a factor). There is plenty of competition out there as Red Sparrow and Death Wish will be in their sophomore frames and The Strangers: Prey at Night opens against it looking for similar audience members.
Last summer, the studio had an unexpected hit with the shark tale 47 Meters Down. It debuted to $11.2 million with a $44 million overall domestic haul. Ironically, that film’s director is behind the camera with The Strangers sequel it’s competing with. Meters had the advantage of having a shark in it (maybe one of the bank robbers should have been a great white) so I don’t really see Heist reaching its gross.
Interestingly, I keep going back to last fall’s Geostorm as an example of a disaster pic that outperformed expectations. That critically drubbed pic managed to gross $13.7 million out of the gate. Could Hurricane somehow blow away expectations? I doubt it.
For now, I’ll say this doesn’t reach double digits, but it could make more than my current expectations.
The Hurricane Heist opening weekend prediction: $5.6 million
For my A Wrinkle in Time prediction, click here:
For my The Strangers: Prey at Night prediction, click here:
For my Gringo prediction, click here: